SEMPO Elects New Board

The Search Engine Marketing Professional Organization (SEMPO) announced that its Board of Directors has elected new officers. The board of the non-profit professional association elected Kevin Lee Chairperson; Dana Todd President, John Sanchez Vice President, and Jeff Pruitt Treasurer/Secretary.

SEMPO is a non-profit professional association. The aims of the organization are to increase awareness and promote the value of search engine marketing worldwide.

"Our organization now needs to step up to the next level, as the industry has been moving to the next level," said Barbara Coll, SEMPO's founding and outgoing Chairperson and President. Coll, CEO of Webmama.com, won a seat on the new board.

Kevin Lee, Co-Founder and Executive Chairman of Did-it.com, is an industry expert in search engine marketing. He is a founding board member of SEMPO, serves on the Search Council for the Association for Interactive Marketing, and is on the IAB Search Committee.

As the chairperson of SEMPO's research committee, Kevin coordinated the The State of Search Engine Marketing 2004 survey. He will collaborate with fellow board member Gord Hotchkiss to conduct ongoing eye movement research on search engine result pages (SERPs).

Dana Todd, Executive Vice President and one of the founders of SiteLab, has been involved in search marketing since SiteLab's early days in 1996. She has experience in search marketing, from the technical side of optimization to managing pay-per-click search ad campaigns.

John Sanchez, the Chairman and CEO of Zunch Communications, has consulted various national Web properties as well as national agencies with business modeling, strategic consulting, tactical implementations and interactive marketing. Prior to his interactive career, John held various sales management positions with Univision and Telemundo.

Jeff Pruitt, President of icrossing, focuses on icrossing's strategic relationships including those with leading search engines, technology partners, advertising agencies and Fortune 500 accounts. Prior to icrossing, Jeff served as CPA with the Arthur Anderson Auditing Division in Arizona.