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Search Engine Optimization vs Viral Marketing


By Milena Sotirova
PromotionWorld.com Editor DevStart, Inc.
Friday, March 25, 2005; 02:19 PM

What is more profitable Search Engine Optimization or Viral Marketing? The answer of this question was developed by Jim Pryke, the founder of NetInstitute.

"Traffic from search engine optimization isn't truly free. Getting and maintaining good search engine position takes considerable expertise and time. In contrast, a viral traffic feedback loop can be set up in a few minutes and supply a constant flow of targeted traffic for years," says Pryke.
 
In the recently released research concludes that search engine optimization is not the best source of free, targeted, traffic. From NetInstitute state that generating targeted traffic using search engine optimization is rarely free.

Viral marketing is seen as far better approach to achieving good results. "By a viral system I mean one that, once started, achieves exponential growth without ongoing intervention. We'll look at how to do that in a few moments, but first we will see why most "viral traffic" schemes don't work, "states Pryke.

"I call it a "viral traffic feedback loop", and I'll show you step-by-step exactly how you can set one up with just 20 minutes of your time and a tiny budget. I'll also show you a simple, hands-off way to make a profit from the resulting traffic."

Pryke develops the following steps in achieving better results:

"Step number one. Sign up for the first viral traffic program. It gives traffic to members when they visit the websites of other members. Just as important is the fact that it gives credits for referring new members. Just sign up here:
http://tinyurl.com/59cxd

Step number two. Sign up for the second viral traffic program. It requires everyone who becomes a member to look at six websites. Don't worry, if none of the sites interest you, you can see all six sites in as little as two minutes. You sign up for the second viral program here:
http://tinyurl.com/6fqdb

Step three: Create you own custom version of this article. Get a copy from:
http://netinstitute.com/viral-traffic-feedback-loop/

Use the "view source" feature of your browser to see the page's html code. Copy the html code into a simple editing program like the MS Windows notepad. Replace "http://tinyurl.com/59cxd" with your referrer url for the first viral program. Replace "http://tinyurl.com/6fqdb" with the URL of your marketing web page for the second program.

By the way, this article is covered by copyright. I am explicitly granting permission to change the two referral links, but you are not permitted to change the rest of the article.

Step four: Put your custom version of this article online. If you don't already have a website, your can get free hosting from:
http://netfirms.com

Step five: Promote your custom version of this article. One way of doing this is to buy traffic from the first viral program. If you choose this method, a one-time purchase of about 5,000 credits should be enough to get the feedback process started and the traffic growing on its own.

If you are very patient, you could just change the homepage setting in your web browser to your start page for the first viral program and eventually earn the necessary credits for free.

Step six: Wait, and watch the traffic grow. Once your promotion has resulted in at least ten signups for each of the viral programs, you should see rapid growth is both traffic and signups without any further promotion.

Any valid method that gets enough webmasters who are hungry for traffic to see your custom version of this article should work, but of course you must not send unsolicited emails or use other spammy tactics. To do so would damage my reputation as well as yours.

Step seven: Cash in. Once you have established a steady flow of traffic and a constant stream of sign ups, how do you make money? The traffic generated by your viral traffic feedback loop consists of people who all have one thing in common. They all want to get a lot of inexpensive traffic to their web sites. One simple approach is to sign up as a Pro member for the first viral program. You then get paid whenever someone you referred purchases a Pro membership.

Another approach is to use some of the traffic from the first viral program to promote Perry Marshall's free AdWords course. Signups to the free course convert very well into sales of his paid courses. You can sign up as an affiliate using the link near the bottom of this page:
http://perrymarshall.com/cmd.php?pg=186769 "

Increase in traffic is a complex task and achieving better results depends on many factors of your online presence. The important ingredient in the traffic success is always the quality of your services. The web site and the businesses developing good user retention already know this.  


Milena Sotirova is the Editor of DevStart, Inc.


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