Yahoo! Search Marketing Group Launches in the U.S.

Overture Services and a division of Yahoo, Inc. (www.yahoo.com), today announced that it has completed its brand change to Yahoo! Search Marketing in the U.S. and has launched its new advertiser center at http://searchmarketing.yahoo.com.

The newly re-branded group brings together Yahoo!'s sponsored search offerings and listings submit products.

Through Yahoo! Search Marketing, advertisers of all sizes can enjoy convenient access to the industry's most comprehensive suite of search marketing products and related products and services.

In conjunction with the U.S. re-branding effort, Yahoo! Search Marketing has re-named and added several products in its suite of offerings:

• Sponsored Search, formerly Precision Match™, Yahoo!'s flagship search advertising product
 
• Content Match™, Yahoo!'s contextual advertising listings
 
• Local Sponsored Search, formerly Local Match™, Yahoo!'s local paid search offering
 
• Search Submit Express and Search Submit Pro, formerly Site Match Self Serve and Site Match Xchange, Yahoo! Search's URL submission products
 
• Product Submit, the product URL submission program for listing on Yahoo! Shopping
 
• Directory Submit, previously Yahoo! Express, the Yahoo! Directory submission program
 
• Local Listings, business listings for Yahoo! Local search results
 
• Travel Submit, Yahoo's new program that allows advertisers to submit offers and deals to Yahoo! Travel through an online account
 
• Marketing Console, the campaign performance tracking tool for multiple online channels
 
• Search Optimizer, the bid optimization tool for improving campaign performance

Yahoo! Search Marketing's sponsored listings appear on Yahoo! and on sites participating in its distribution network, now called the Yahoo! Publisher Network.

"Unifying all of our search marketing and related products under one umbrella is one of many steps we will be taking to provide an easy, one-stop experience for our advertisers," said Steve Mitgang, senior vice president of product marketing, Yahoo! Search Marketing.

Yahoo! Search Marketing's international markets will be re-branded at a later date except for Japan and Korea, where the Overture brand will be maintained.

Yahoo! Inc. is a leading provider of comprehensive online products and services to consumers and businesses worldwide. Yahoo! is the No. 1 Internet brand globally and the most trafficked Internet destination worldwide.