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Harbor Research and e-principles to Merge


PromotionWorld.com
Thursday, October 6, 2005; 11:23 AM

Harbor Research and UK based e-principles today announced that they have entered into a definitive agreement to merge their M2M/ Pervasive Internet research and consulting services.

As a result, Harbor Research Europe is being formed and will be based in London, UK. Harbor Research will then maintain offices in San Francisco, Boston and London.

The merger creates a wide range of new opportunities for Harbor. Most importantly, it provides a new European base for the company to address the rapidly-expanding M2M/Pervasive Internet market, which is now developing strongly in both Europe and the US and becoming increasingly international in scope.

At the same time, the merger will extend Harbor’s involvement in the wireless market and in particular the cellular market, an area that e-principles has specialized in due to the strength of the cellular market in Europe. In addition to this, e-principles’ involvement in market research of Pervasive Internet services covering voice, video and multimedia will also be extended in both markets, bringing considerably greater resources to bear on research projects in those markets.
As a result, Harbor Research will also be in a unique position to address the challenges of new, converged applications across the enterprise.

Harbor founder and President Glen Allmendinger remarked on the flurry of recent activity that has propelled the firm into the center of the M2M movement, “This merger comes only several months after Harbor’s acquisition of peer analyst firm Wireless Data Research.”

Last week, Harbor introduced a provocative white paper outlining several initiatives aimed at simplifying an increasingly complex global information economy. The paper, titled Designing the Future of Information: The Internet Beyond the Web, is available free of charge via registration on the Harbor Research website at www.harborresearch.com .

The enlarged firm’s first major analysis, to be launched shortly, will address the current lack of a comprehensive M2M market forecast into the next decade.

This report will use the best practices from market research and analysis of the three entities to create a definitive methodology for segmenting and sizing the vast range of products and services that essentially includes every electrically powered device.
Robin Duke-Woolley, founder of e-principles who will now head up Harbor Research Europe, has already been working closely with Harbor for several months.

“This is a very significant merger in the M2M/Pervasive Internet market and creates several firsts,” commented Robin Duke-Woolley. “Not only does it create the first truly international research and consulting firm specializing in M2M/Pervasive Internet, it also creates the first to be in a position to provide a comprehensive assessment of the whole market and its competing elements. In addition to this, it positions the firm to be the first to assess the impact of the future convergence of machine and people centric applications across the business environment.”

e-principles (www.e-principles.com) is a leading European provider of market research, analysis and consulting services, with a particular focus on the rapidly developing market for M2M/Pervasive Internet solutions, services and products. E-principles provides support to both vendors and adopters to identify and realize market opportunities.

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