Google Launches Google Base

The search engine giant Google (www.google.com) launched Google Base, a free online service where users can submit all types of online and offline content that Google will host and make searchable online. Google Base is currently in beta and can be found on the web at http://base.google.com.

Google Base is an extension of Google's existing content collection efforts such as our traditional web crawl system – as well as Google Sitemaps, Google Print and Google Video – all which enable content owners to easily make their information searchable via Google.

Similar to a database, Google Base enables content owners to describe and assign attributes to the information they upload and uses this meta-data to better target search results to what users are looking for.

Google Base also creates a new opportunity for content producers to submit any kind of information even if it's not a web page or online.

Some of which include:
• ArtNet – an online art information source and marketplace is uploading information on artworks, artists, galleries and auction records.
• CareerBuilder – an online job listing site is uploading its listings with various attributes including geographic location, field of profession and other information.
• Collegeboard.org – a not-for-profit membership organization is uploading free information for students and parents about college admissions, financial aid, college selection, and other college planning resources.
• StepUp – a local shopping services company uploading product lists from a variety of local retailers so that people searching can learn where to by products from stores near them.
• World Resources Institute – an environmental think tank is uploading links to data on sustainability issues such as climate change, human health, and resource consumption.

Google's mission is to organize the world's information to make it universally accessible and useful. Google Base complements Google's mission by making the information on Google easier to organize and search through.