PromotionWorld.com
Monday, March 6, 2006; 12:23 PM
Online competitive intelligence service Hitwise has acquired HitDynamics, a technology platform combining search campaign management, search marketing reporting and conversion tracking analytics into a single, intuitive interface.
HitDynamics is currently used by agencies and website marketers to track the success of their PPC, search engine optimization and affiliate marketing campaigns. Hitwise intends to leverage its technology in conjunction with its industry-leading Online Competitive Intelligence research, to deliver integrated services to its 1,200 global clients while servicing its existing client base in Europe. According to the company, Andrew Walsh, CEO of Hitwise, ''Hitwise is proud to announce this significant strategic acquisition, which will give our clients access to the first integrated platform that seamlessly leverages our unique, daily competitive intelligence data to drive cutting edge online customer acquisition, retention and optimization strategies. We think this is a powerful combination of technologies and data and is one of many initiatives Hitwise will undertake to help our clients better leverage Hitwise competitive insights.'' To learn more about Hitwise, please visit www.hitwise.com.
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