New E-Firm Promises Companies The Words They Need Right Now

The light bulb went off when local public relations guru Melanie Lux received a random telephone call from a company located in the small town of Wolcott, Ind., looking for someone with expertise in writing and packaging to write the company’s web site. The voice on the other end of the phone explained that he’d had no problem finding a web designer on the Internet, but could not find someone to write the web site content.

“He—Dale Ringer of Witko, Inc.—ended up finding me the old-fashioned way, a word-of-mouth referral from a packaging magazine editor who knows that I have written editorial and marketing copy for packaging clients for more than 10 years. When I hung up the phone, I had a new client and an idea for a new business,” Lux explains.

That business is www.LuxWriteNow.com, an Internet-based firm that focuses entirely on the written word. LuxWriteNow.com targets businesses, professional associations, politicians, and even other creative services firms that need help developing copy for ads, print collateral, presentations, press releases, speeches, web sites, opinion pieces for newspapers and trade publications, and ghost-written articles. The company is marketing its services through search engine optimization, banner advertising, print advertising targeted to specific industries, and yes, word-of-mouth.

Lux is betting on the world’s increasing reliance on the Internet to find needed resources. “You can’t replace the value of a personal reference. However, there is a tremendous unmet need for seasoned, knowledgeable writers who understand how to write to the audience. With our experience representing clients in healthcare, higher education, high-tech manufacturing, information technology, packaging and professional services, we hope LuxWriteNow will become another successful business,” she says.

The centerpiece of the Luxwritenow.com site is the portfolio page that features samples of the firm’s work as well as testimonials. More samples are available on request.

About Lux + Associates, Inc.

Headquartered in Columbia, S.C., Lux + Associates, Inc., is a marketing communications and public relations firm that has provided strategic communications support to clients in U.S. and global markets for more than 12 years. Learn more about the company at www.luxandassociates.com. Learn more about LuxWriteNow at www.luxwritenow.com.