Poindexter Systems Changes Name to [x+1]

NEW YORK, - Poindexter Systems, powering marketing optimization since 1999, announced the kick off today of its new brand identity [x+1] and complimentary solution offerings: Site+1 and Media+1. [x+1] reflects the Company's demonstrated success in combining advanced optimization technology plus strategic expertise to help marketers increase revenue and profits from their online marketing. The Company will host the kick off at this year's ad:tech San Francisco Conference, April 26-28th, at the Moscone Center in San Francisco, CA.

"With millions of consumers online there is a myriad of ways that marketers are looking to connect, either through search, display, affiliate marketing or email. There is no single system that pulls together all these disparate elements, optimizes the results across all digital channels in real time, and gives the marketer meaningful insights that get qualified consumers to act," stated Toby Gabriner, Chief Executive Officer.

"With [x+1] there is a better way of doing online marketing. We fulfill marketers' needs by simplifying the process. We provide end-to-end optimization solutions that will dramatically improve marketers' efforts across all their online marketing programs -- from the first impression to a lasting relationship," Mr. Gabriner further added.

New Solutions

The change to [x+1] will also be reflected in the company's two complimentary solution offerings -- Media+1, a new service that helps marketers efficiently discover and engage their audiences via online advertising, and Site+1, which enables marketers to acquire and expand customer relationships by increasing website conversion rates.

Both solutions run on the company's proven Progressive Optimization Engine (POE(TM)) the industry's first automated decision engine that segments audiences in real time, instantly providing the right message content to qualified customers & prospects in all areas of digital marketing.

Companies who have used [x+1] marketing optimization solutions and have significantly enhanced the accuracy and effectiveness of their online campaign include AOL, Match.com, MyFamily.com and Ameriprise Financial.

Customer Testimonials

Beth Wallace, VP Online Marketing, AOL stated, "We've been working with [x+1] since 2003 and based on our evolving needs, they were able to provide customized solutions as our needs grew (i.e. starting with ad-serving, site side channel optimization, and now media optimization). We really consider them more of a marketing partner than a provider of online conversion solutions."

"After working with the Media+1 solution, our first campaign saw an overall ROI of 444%. This is a tremendous performance over previous media campaigns," stated Thomas Enraght-Moony, SVP and GM North America, Match.com. "The greatest thing Media+1 provides Match.com is insight on what our customers look like, providing us with the knowledge to get actionable results."

[x+1] at ad:tech

At the conference, Beth Wallace of AOL and Joseph Zawadzki, [x+1] President, will be co- panelists for the April 26th Personas 2.0 session held at 3:15 - 4:15 PM. Toby Gabriner will also be a panelist for ad:tech Connect Hotseat: Small Talk for Big People, which will be held at the same time. Mr. Gabriner will also be interviewed live on Thursday April 27th for ad:tech's radio program, airing at Noon Pacific, 3:00PM Eastern. For details on tuning in, please visit: http://www.ad-tech.com/radio.asp.

About [x+1]

New York-based [x+1] combines superior marketing technology and human intelligence to help marketers achieve greater results online. Companies such as AOL, Ameriprise Financial, Myfamily.com and Match.com have significantly increased message accuracy, customer response and ROI through [x+1] marketing optimization solutions. For more information, please visit http://www.xplusone.com/ .