ResponderInfo.com Outpacing Expectations

Evanston, Ill. - ResponderInfo.com, a Web site launched in January by ConsumerBase, has already exceeded the company’s first year forecasts. ResponderInfo.com ( www.responderinfo.com ) logged its 100,000th user on April 23rd. The company credits an aggressive public relations campaign for greatly increasing awareness of the service.

ResponderInfo is a reverse search engine that gives direct marketers access to consumer behavioral information in an online format. Users build consumer prospecting lists by selecting Responder Categories and narrowing them by attribute. Lists can include name, postal address and email. Payment is processed at the time of download via major credit card.

The behavioral information comes from click-stream data. When consumers respond to email offers (by clicking on them) the information is tracked and stored. ConsumerBase has taken steps to organize its database of responder information into specific response categories ranging from Apparel to Weight Loss.

ResponderInfo was launched in order to capitalize on the growing belief that marketing is most effective when it focuses on what people do rather than what they say. Marketers of goods and services that target consumers by categories in which they have already shown an interest stand to benefit by focusing on those prospects.

Larry Organ, Chief Executive of ConsumerBase, said, “We have been quite pleased with the success of ResponderInfo to this point. Clearly, there is demand for a product that provides behavioral data as a turnkey solution.”

ResponderInfo pulls information directly from the ConsumerBase database of 76 million U.S. consumers.

About ConsumerBase:
ConsumerBase is a multi-channel e-marketing agency with clients in North America and the United Kingdom. Operating from offices in Chicago and London, ConsumerBase offers integrated marketing solutions through behavior-enhanced consumer data, proprietary websites and digital marketing services. For more information, visit www.ConsumerBase.com, www.ResponderInfo.com or call (877) 440-3282 in the U.S. and 0207 292 8200 in the U.K.

Contact: Anthony Harvath, Director of Public Relations, ConsumerBase (847) 866-9600 Ext. 105 in the U.S. and 0207 292 8204 ext. 105 in the U.K.