Used Steel Mill Equipment Company Turns To Search Engine Optimization To Increased Sales Of Second-Hand Steel Equipment

Pittsburgh, PA - Steel Equipment Corporation, http://www.steelequip.com , a used steel mill equipment company, might seem like an unlikely company to be using search engine optimization. Many industrial sites barely have websites (or don’t have them at all) However, Steel Equipment Corporation was one of the first companies to have an Internet site – they built theirs in 1996. Now, this industrial company that buys and sells used steel mill equipment [like EAF Furnaces, Rolling Mills, Processing Lines, DC Mill Motors, Overhead Cranes ] is looking to search engine optimization.

“Search Engine Optimization is just more cost efficient than pay per click advertising,” explains CEO Dev Lemster. “We don’t want to be out there paying for our traffic day after day. With SEO, we can better serve our client base and increase visitor traffic through more variations on keyword phrases than we would ever think of ourselves.”

As part of his commitment to SEO and Internet Marketing, Lemster, LunaMetrics, and Halcyon Innovation will modify the Steel Equipment Corporation web site to provide increased search engine visibility. While Lemster likes the look and feel of the current web site that allows clients to view high definition pdf files of equipment, SEO dictates a format change will increase search engine visibility and client access dramatically. According to Lemster, “ What good are the cleanest looking web files in my industry if our clients can’t find them”.

After working in the used steel mill equipment business for 20 years, Lemster formed Steel Equipment Corporation in 1992 to provide clients with creative, personalized and professional service to their used steel mill equipment needs. Steel Equipment Corporation has world wide experience and a network of global contacts.

Steel Equipment Corporation hired LunaMetrics http://www.lunametrics.com and Halcyon Innovation LLC http://www.halcyoninnovation.com to do the SEO for their soon-to-be-revealed new site. LunaMetrics is a Pittsburgh Internet consultancy that offers e-marketing services designed to increase visitors to a site, and conversion services designed to increase the number of site visitors who become customers. The company relies extensively on web analytics to perform for its customers. In the area of e-marketing, they work with e-mail marketing and pay per click, in addition to SEO. The company offers five services in the area of conversion science/web analytics: analysis, creation of key performance indicators, selection of web analytic software, user testing to determine what the actual experience is, and ultimately, online merchandising to increase conversion rates. Halcyon Innovation LLC is a New York City based firm that provides technology solutions to small businesses.