Unicast by Viewpoint Releases Powerful New Version of FUSE Ad Serving Platform

NEW YORK - Viewpoint Corporation (NASDAQ: VWPT), a leading internet marketing technology company, today announced the release of FUSE 1.4, the latest version of its content delivery technology powering the Unicast ad platform. In conjunction with the FUSE 1.4 release, the company also announced new ad formats and tracking capabilities.

With today's announcement, the company has introduced several significant new features to simplify, shorten and streamline the creative process for marketers and agencies:

-- Intelligent Design - FUSE 1.4 allows marketers to create only one version of an online ad and the Intelligent Design feature automatically alters all the ad specs to accommodate each of the publisher web site requirements across Unicast's extensive network of publishers, including AOL, CNET Networks and Yahoo!. FUSE 1.4 also has the ability to detect a growing range of specifications, such as audio initiation, transitional delivery preference and ad timeout.

-- Creative templates - FUSE 1.4 will also feature new, easy to use creative templates that simplify the process of building Unicast ads for agencies. This feature is currently in limited beta release and being tested by select agencies. The full release of this feature is slated to launch in the coming weeks.

-- Email-A-Friend - FUSE 1.4 introduces Email-A-Friend, a powerful, trackable feature for effective viral advertising that demonstrably provides extra lift to key campaign performance metrics. The Email-A-Friend feature can be applied to any Unicast ad unit, and allows users to instantly email any ads including video ads to their social network with one click. The advantage of this for users is that it empowers them to easily share any messaging they find useful, fun or creative with their friends and colleagues, including special offers or coupons.

-- Enhanced tracking and reporting capabilities - In addition to its existing streaming video tracking capabilities, Unicast's new FUSE 1.4 platform features the ability to track and report on metrics for the Email-A-Friend feature, and can also robustly track and report on site-side marketing, such as where and how frequently customers are clicking through interactive product tours, online games and on site configurators.

Since 2000, Unicast has provided blue chip brands with reporting metrics for video advertising campaigns through its current tracking product which provides key data for ad performance across all publishers. The ability to track and measure e-mail viral marketing and site-side rich media content enhances Unicast's existing capabilities, and provides advertisers with more comprehensive measurable insight across all aspects of an internet marketing campaign.

"The new features of Fuse 1.4 underscore our ability to provide technology that makes it increasingly easier for marketers to focus on the creative delivery of their message to target audiences," said Jason McKay, vice president and general manager at Unicast. "In addition, our robust reporting capabilities provide insight into the entire sequence of user engagement, from click-through and send to a friend activity, all the way through the measurement of interaction with content on microsites. This provides a 360 degree view of how users are responding to a campaign."

"As rich media becomes more and more prevalent across the web, advertisers are demanding tools that make the complete value chain of rich media ad creation, deployment, execution and measurement simpler and more efficient," said Patrick Vogt, CEO of Viewpoint. "Today's announcement emphasizes our commitment to enabling our customers to take advantage of technology innovation to make their brands stand out online."

ABOUT VIEWPOINT

Viewpoint is a leading Internet marketing technology company, offering Internet marketing and online advertising solutions through the powerful combination of its proprietary visualization technology and a full range of campaign management services including TheStudio, Viewpoint's creative services group, Unicast, Viewpoint's online advertising group, and KeySearch, Viewpoint's search engine marketing consulting practice. Viewpoint's technology and services are behind the online presence of some of the world's most esteemed brands, including America Online, GE, Sony, and Toyota. More information on Viewpoint can be found at www.viewpoint.com.

The company has approximately 115 employees principally at its headquarters in New York City and in Los Angeles.

FORWARD LOOKING STATEMENTS

This press release contains "forward-looking" statements as that term is defined in the Private Securities Litigation Reform Act of 1995 and similar expressions that reflect Viewpoint's current expectations about its future performance. These statements and expressions are subject to risks, uncertainties and other factors that could cause Viewpoint's actual performance to differ materially from those expressed in, or implied by, these statements and expressions. Such risks, uncertainties and factors include those described in Viewpoint's filings and reports on file with the Securities and Exchange Commission.

Copyright (C) 2006 Viewpoint Corporation. All Rights Reserved. Viewpoint, Unicast, TheStudio by Viewpoint and KeySearch are trademarks or registered trademarks of Viewpoint Corporation.