WebTrends Kicks Off Seventh Year of Industry's Most Successful Marketing Optimization and Web Analytics Seminar Series

PORTLAND - Industry experts join WebTrends to deliver best practices on how to optimize marketing and target your customers in a rapidly evolving media landscape. WebTrends Inc., the market leader for web analytics and Marketing Performance Management solutions, today announced the first cities and dates for its newest seminar, "Marketing Performance Tour 2006," a complimentary, full-day event focused on providing practical, first-hand knowledge of how marketing executives should navigate the rapidly evolving media landscape leveraging Internet technologies to target prospects, strengthen customer relationships and optimize their marketing spend.

Featured speakers, including senior executives from WebTrends and marketing experts from ExactTarget, Stratigent LLC and ZAAZ, will discuss the latest trends in marketing and lead sessions on gaining advantage with the Web as the hub of an organization's marketing strategy, addressing topics such as:Best practices for accurately and consistently measuring fragmented media channels;-- Identifying the five key performance indicators you need to have in your corporate dashboard;How to overcome the frequent "double-counting" issue in campaign measurement through unique visitor tracking;New segmentation strategies that allow you to build targeted relationship marketing campaigns in hours instead of weeks.

Since 1999, WebTrends has educated more than 14,000 professionals worldwide in 60 cities across six continents, making WebTrends(R) Seminar Series one of the most popular and successful educational Internet marketing seminars to-date.

"The WebTrends Seminar Series represents our long-standing commitment to provide organizations open access to expert knowledge and new information and resources," said Greg Drew, CEO and president of WebTrends, Inc. "Our strategic partners are the best and brightest in their respective industries, and together with WebTrends' experts we are excited to help attendees unleash the true ROI potential within their marketing organizations."

A complimentary lunch and cocktail reception will be held in each host city. Afternoon sessions will be divided into Business and Power User tracks.
www.webtrends.com/seminars.

About WebTrends, Inc.
As the acknowledged global web analytics market leader for more than twelve years, WebTrends is now leading the category into Marketing Performance Management. With an uncompromising focus on delivering the most accurate and actionable metrics, WebTrends enables thousands of web-smart organizations to easily improve campaign performance and web site conversion as well as build stronger relationships with their customers. With WebTrends Marketing Lab, the company stands alone in offering comprehensive, flexible and scalable web analytics as well as sophisticated, on-the-fly data exploration and customer targeting solutions for relationship marketing.

Companies such as Microsoft, Ticketmaster, IKEA, Reuters, General Mills, US Bank and more than half of the Fortune and Global 500 rely on WebTrends as their trusted standard, not only for award-winning technology, but also for a full range of consulting services and unmatched industry expertise across the broadest range of vertical markets. Through software and on-demand options and a full range of data collection methods, WebTrends is unique in its ability to meet any analysis objective with leading data integrity, privacy and security best practices. For more information, visit www.WebTrends.com.

WebTrends and WebTrends Marketing Lab are registered trademarks of WebTrends Inc. in the United States and other countries. All other trademarks mentioned are the property of their respective owners.