SANTA CLARA, Calif. - McAfee, Inc. (NYSE:
MFE), using research from the McAfee® SiteAdvisorTM team, today
released a groundbreaking study co-authored by Ben Edelman, noted
spyware researcher and an advisor to McAfee, of the safety of the
Internet search engines that shows search engine users are at risk of
clicking through to Web sites that can compromise their online safety.
The investigation, which studied the 5 major search engines (Google,
Yahoo!, MSN, AOL, Ask) was initiated in January and concluded in April,
found that even common search terms can lead users to risky sites.
Among the study's top-line findings:
* All of the major search engines returned risky sites in their search results for popular keywords.
* Dangerous sites soared to as much as 72% of results for certain
popular keywords, such as "free screensavers," "digital music,"
"popular software," and "singers."
"Search engines clearly play
a critical role in Internet use: As a convenient starting point for
online browsing, they're estimated to account for about half of all
site visits," said Chris Dixon, who heads the McAfee SiteAdvisor
product team. "But economically motivated purveyors of spam, adware and
other online problems quickly follow where consumers go online, in this
case directly to search engine results. Today, based on browsing
trends, we estimate that U.S. Internet users make 285 million clicks to
hostile sites every month through search queries."
McAfee
recently acquired SiteAdvisor, which evaluates the safety of nearly
every trafficked site on the Internet and warns users about unsafe
sites. The McAfee SiteAdvisor software is available as a free download
at www.us.mcafee.com
The
new study is the first comprehensive examination of search engine
safety, and is possible only because of the massive database of
site-safety ratings built by the SiteAdvisor team over the last year.
To develop these ratings, the company conducts automated tests that
analyze Web sites for a broad range of user problems: exploits,
downloads containing spyware, adware and or other unwanted programs,
pop-ups, and e-mail submission forms.
Among the study's
conclusions is the fact that some proportion of dangerous Web sites are
included in the major search engine's results. The study also finds
that a broad range of key words delivers risky results, including
words, phrases and categories used by younger users, such as "games,"
"singers" and "movies." The study also finds that "sponsored" results -
those paid for by advertisers - are more dangerous than non-sponsored
results. On average, 8.5% of sponsored links were found to be dangerous
versus 3.1% of non-sponsored links.
"Search engines are too
important to become just another online activity dominated by the worst
elements on the Internet," Edelman noted. "Users need and deserve a way
to search safely, and the security community can help."
To see a full report on the McAfee search engine study, please visit http://www.siteadvisor.com/studies/search_safety_may2006.html
McAfee
acquired SiteAdvisor on April 5, 2006. McAfee is utilizing the
technology and personnel to pioneer web safety by testing and rating,
on an ongoing basis, nearly every trafficked site on the Internet. The
software, which is a free download, clearly identifies potentially
dangerous sites that have engaged in "social engineering" attacks such
as spyware, adware, spam, browser attacks, and online scams. The
easy-to-use software summarizes these findings with intuitive red,
yellow, and green icons that empower online users to decide what to
browse and what to avoid. McAfee SiteAdvisor is available as a free
download at www.us.mcafee.com
About McAfee, Inc.
McAfee,
Inc., headquartered in Santa Clara, California and the global leader in
intrusion prevention and risk management, delivers proactive and proven
solutions and services that secure systems and networks around the
world. With its unmatched security expertise and commitment to
innovation, McAfee empowers home users, businesses, the public sector,
and service providers with the ability to block attacks, prevent
disruptions, and continuously track and improve their security. http://www.mcafee.com
NOTE:
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