Search Engine Optimization Training Recommends Focus on Revenue, not Rankings

RALEIGH, N.C. - Higher rankings in major search engines such as Google, Yahoo and MSN can lead to more revenue for your business -- if you reach the right prospects with the right message. Learn to achieve more web site conversions by attending Cii Associates' SEO Training course in Raleigh, NC on Thursday, June 8, 2006.

Search Engine Optimization (SEO) is the act of altering a web page so that it appears higher in the search engine results pages. The fundamentals of SEO include: performing keyword research to uncover popular search terms related to your business, optimizing the content on your site to include those keywords, building quality inbound links, and measuring your results over time.

Cii's Director of Internet Marketing Services, Larry Weaver, believes that monitoring return on investment (ROI), not search rankings, is the key to evaluating the success of an SEO campaign. "You can measure your ROI by tracking a conversion rate that's important to you, whether it's an online sale, a newsletter sign-up, or a phone call. Even informational sites that don't sell products online or collect leads can still learn to measure their conversions."

Weaver addresses balancing SEO with web site usability in the training. "Once visitors arrive, your site should logically guide them toward the desired conversion goal with a clear call to action on every page."

You don't have to be a programmer to benefit from SEO knowledge. "We're seeing registrations from marketing executives, business owners, and managers," says Weaver. "They all want to understand what is involved in managing a SEO campaign and what results are realistic to expect."

Learn the techniques and tools to make an immediate impact on your web site. For a course outline, testimonials, fees, and logistical information about the Raleigh SEO training class on June 8, please call Cii Associates at 919-676-8300 ext. 264 or visit http://www.ciinc.com/seo/seotraining.asp

About Cii Associates, Incorporated

Cii Associates provides internet marketing training that includes search engine optimization (SEO), pay-per-click management, and web site usability. Since 1981, Cii has proven itself by meeting the needs of clients of all sizes, from small companies to Fortune 500 firms. For further information about upcoming SEO classes in Raleigh, New York, Boston, Los Angeles, DC, Dallas, Atlanta, and other cites across the U.S., visit http://www.ciinc.com/seo