Amanda G. Watlington to Address Search Marketing for Emerging Media at International Search Engine Strategies Conference

They have to find you. Today, search marketing is a necessity for companies that want consumers to find their products on the Web. Marketers and business owners using podcasts, video and blogs to drive traffic to their sites must use new tactics. Attendees at London Search Engine Strategies Conference will hear what leading search industry consultant Amanda G. Watlington has to say about how search engines deal with these new types of content and what marketers must do to be found.

Search Engine Strategies is the premier conference series in the burgeoning search marketing industry. The London conference will be held May 31 through June 2 at the Business Design Centre in London, UK. Over the past two years, Amanda Watlington has addressed numerous audiences, including attendees at Search Engine Strategies New York, Chicago, and San Jose, CA, on how blogs, podcasts, video and RSS feeds can drive new search-related traffic.

Amanda G. Watlington, Ph.D., A.P.R. (www.searchingforprofit.com) is a Boston-based marketing and public relations strategist and a recognized search industry thought leader. She provides clients online and offline marketing communications strategies that creatively build their brands, enhance their revenues, and address their strategic needs. She is the author of Business Blogs: A Practical Guide, that addresses how businesses can use blogs for marketing. Amanda is a pioneer in developing search tactics for making blog, podcast and video content visible as well as how to leverage the power of RSS feeds.

Searching for Profit (www.searchingforprofit.com) is a marketing consultancy focusing on the interaction of the consumer with businesses using search engines, RSS, blogs, podcasting or other new media to deliver their message. Searching for Profit helps businesses navigate the changing media landscape and draws on the skills and experience of experts in marketing, sales, consumer behavior and the language of search.