Seekport Shows Benefits of White-label Search at SES 2006

Business Design Centre, Islington, London – Seekport, the innovative European search technology provider, will be demonstrating its leading white label search solution at this year’s Search Engine Strategies (SES) show, one of the key events covering search engine marketing and optimisation issues. Seekport is on stand 131.

Seekport’s search solution has been installed by high-profile clients such as IDG, Lastminute.com and Touch Group. It enables clients to integrate search results from their archives, the web and Seekport’s blog index with sponsored links in a single results page. Seekport maintains its own web index under the guidance of a UK index quality team, and differentiates itself by providing UK-relevant results. Competing search engines provide English-language results which are as likely to relate to the US or Australia.

Seekport also offers a customised vertical search capability that weights the search results according to the client's particular requirements. If a user searches on a particular term that could have many different meanings and contexts, only the results which are relevant to the client's market will be displayed. Seekport’s index quality team works closely with clients to understand their lexicon and terminology to customise the search index for vertical markets.

“Efficient search is all about the quality of the index,” said Nick Morley, head of UK Sales for Seekport. “Since its inception, Seekport has prioritised index quality and relevance to the UK. We have focused on customisation and understanding different vertical terms, markets and cultures. Many SES visitors will be content owners that have a great deal of information and need a site-specific search that can enhance the user experience, increase relevance and impact revenue – all areas in which Seekport excels.”

Seekport Internet Technologies is an innovative European internet search engine provider. Headquartered in Munich, the company was launched in December 2003, and is now active in Germany, France, UK, Italy and Spain. Seekport offers its clients rapid and reliable search portal solutions, giving them not only powerful internet search capabilities, together with portal and corporate contents, but also a marketing package appropriate to their target group. Seekport search portal solutions are characterised by a high degree of customisation capability, and incorporate country-specific elements into the presentation of search results. Local Seekport index teams for each country ensure the high quality and relevance of search results. That benefits both the Seekport corporate clients and the users in the framework of their internet search.

About SES 2006

Search Engine Strategies (SES) London is in its seventh year. The event will take place at the Business Design Centre London from May 31st through to June 2nd

More information at http://www.jupiterevents.com/sew/london06/