Search Engine ReedLink Adds RSS Technology to Simplify Content Distribution

Vertical search engine ReedLink has added RSS technology on its site in order to distribute its content online. Users can access this content by clicking the RSS button available on the header of all pages on www.reedlink.com. A pre-selected feed of up-to-date articles and product information, including individual product specifications, will be sent regularly, as well.

Users can opt to receive ReedLink's content feed by adding http://reedlink.com/RSS/ReedLink.xml to their customizable RSS readers. Syndication feeds have become a standard tool on the Web, and the launch of RSS is part of a range of innovative changes on ReedLink, such as the recent addition of filters.

"As a publishing site, user accessibility to content is a top priority," says Todd Baker, VP of ReedLink. "RSS makes it that much easier to get large amounts of ReedLink's content out to users in a relatively simple way."

RSS, or Real Simple Syndication, is an XML-based technology that provides syndication "feeds" of a website's content in a manner that is easy to distribute for web publishers and easy to receive and read for users.

Initially used primarily by news-sites, RSS is a method that has grown increasingly popular with owners of all types of content on websites. As explained on xml.com, (http://www.xml.com/pub/a/2002/12/18/dive-into-xml.html), "pretty much anything that can be broken down into discrete items can be syndicated via RSS."

Since its launch in early 2005, ReedLink's database has grown to include hundreds of thousands of products and companies, and millions of related specifications, and articles and product announcements.

ReedLink's RSS feeds should provide fresh content in bite-sizes that business users in the manufacturing, science, electronics, cable, and construction industries can manage more readily.