Oneupweb Muzak Search Engine Marketing Case Study Covers Both Pay-per-Click & Optimization

Oneupweb, an online marketing leader, today released a new case study, profiling Muzak’s natural optimization and paid search marketing campaigns. Muzak, the 70-year-old iconic brand, has left the elevator to create Audio Architecture -- the integration of music, voice and sound to compliment the brands of their clients. Stuck with an old-fashioned reputation, Muzak needed to position its brand and its services on the web and turned to Oneupweb to help. The complete case study is available free in the library section of Oneupweb.com.

"With Oneupweb paid search project managers constantly tweaking, testing and improving campaigns, unique visits increased more than 1100 percent and conversion rates soared beyond 3000 percent," says Bob Finigan, Vice President of Product and Marketing at Muzak.

Before working with Oneupweb, Muzak had only a nominal presence in Google. The case study explores both the paid search and natural optimization strategies. The case concludes with solid sales increases tied to campaign results.

"Now our online story is loud and clear on the website," says Finigan. "Of the leads generated, 74 percent converted to sales appointments and more than 30 percent of those purchased."

Oneupweb CEO, Lisa Wehr says, "By publishing our client’s successes, we hope other marketers will recognize online marketing opportunities for their organizations."

Oneupweb’s Research tab on the home page leads to a library of white papers, research studies and podcasts, as well as more than a dozen case studies. Additionally, marketers can subscribe to Oneupweb’s Online Marketing Brief or read archived articles.

About Oneupweb
Oneupweb has been an innovator in online marketing for more than a decade, creating integrated online marketing plans that include natural search engine optimization, paid search marketing, podcast production, online market research, marketing analytics and more. An award–winning firm, Oneupweb was named a 2006 Michigan Top 50 Company to Watch and is the only two–time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award. CEO, Lisa Wehr, an Ernst & Young Entrepreneur of the Year, has been named to BtoB Magazine’s Who’s Who List three years and is recognized as a Leader & Innovator by Lawrence Technological University. The company publishes an SEO / SEM newsletter Online Marketing Brief™ and a blog and weekly podcast named StraightUpSearch. Oneupweb is a privately held company located in Michigan. For more information on Oneupweb, please contact 231.256.9811 or visit Oneupweb.com.