Bizresearch President Laura Thieme to Speak at Search Engine Strategies Conference

Laura Thieme, president of Columbus-based Bizresearch, a national search engine marketing company, will deliver three presentations at the Search Engine Strategies Conference in San Jose, Aug. 8–10. Thieme will share actionable information aimed to help retailers gain visibility in search engines, submit and optimize shopping data feeds and track and improve return on ad spend (ROAS).

To drive home critical points, Thieme and her staff plan to create a viral marketing buzz at the conference with the help of character-themed antics designed to raise awareness of common mistakes that retailers inadvertently make when naming and describing products on their sites.

On Aug. 8 from 9 - 10:15 a.m., Thieme will show retailers how to help search engines find and index their database driven e-commerce content at Fun with Dynamic Web Sites.

"Retailers, marketers and webmasters must understand and apply the right strategies and tactics to get their online storefronts indexed and ranked in search engines," says Thieme. "Attending Fun with Dynamic Websites provides them with concrete direction on what to implement or avoid when establishing new, or promoting existing, virtual stores for the highest visibility and sales."

Attendees will hear tips on how to fix indexing problems, select e-commerce platforms, and optimize their sites to achieve higher rankings on Google, Yahoo and MSN using technology. Thieme will dispel the myth that dynamic sites are hard to get indexed in the search engines, and outline parameters for search engine-friendly URLs.

On Aug. 9, from 11 a.m. - 12:15 p.m., in Shopping Search Tactics, data feed automation, optimization, and quality control strategies will be the focus of Thieme’s presentation. She will discuss the challenges between certain shopping search engines and content management systems, and share tips on how to deal with these issues. Several new shopping search engines will be reviewed.

Thieme’s final presentation, Measuring Success Overview, on Aug. 10 from 9 - 10:15 a.m. will discuss industry trends in web analytics, search marketing and customer acquisition costs. Thieme will also cover the latest in measurement tools to evaluate conversion rates and marketing campaign performance.

Founded nine years ago, Bizresearch (www.bizresearch.com) helps retailers increase online traffic and sales through competitive market assessments, website design and usability analyses, technical consultations and implementation services that act as an extension of clients’ internal IT and marketing resources. The company is a leader in e-commerce and search engine marketing, including the strategic application of organic and paid listings, website traffic analysis and return-on-investment (ROI) measurement.