Omniture Outlines Seven Steps for More Effective Search Engine Marketing

Omniture, Inc., a leading provider of online business optimization software, has introduced a guide that outlines seven steps for improving search engine marketing (SEM) effectiveness. Developed by a team of SEM experts and practitioners, Omniture outlines analytics-based best practices for a new class of smarter search marketers (aka 'Smarketers') who have the skills, the tools and the insight needed to drive higher levels of ROI from their keywords.

The guide, 7 Advanced Steps to Effective Search Marketing, describes strategies designed to increase the effectiveness of companies' SEM activities -- whether organizational objectives are to increase sales, leads, orders, or traffic. The steps outlined in the guide include:

Step 1: Refine Keyword Bids
Step 2: Target Ideal Positions
Step 3: Optimize Ad Copy
Step 4: Select the Right Keywords
Step 5: Use Specialized Matching Options
Step 6: Leverage Contextual Campaigns
Step 7: Monitor Against Click Fraud

"A whole new class of marketers has emerged who aren't just bidding on the number of clicks generated by a keyword, but who are beginning to understand how keywords impact profit, revenue and sales," said Gail Ennis, senior vice president of marketing at Omniture. "As a result, these SEM innovators are increasing marketing effectiveness, generating higher returns for their companies, and becoming more successful within their organizations."

For additional details about improving SEM results, download the complete guide, 7 Advanced Steps to Effective Search Marketing, at http://www.omniture.com/static/437.

Omniture, Inc. (www.omniture.com), is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation services, best practices, consulting services, customer support and user training provided through Omniture University. Omniture's customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, General Motors and Hewlett-Packard.