SEM Solutions Provider SpiderSplat Appoints Chip Correra as CEO

Leading Search Engine Marketing solutions provider SpiderSplat Inc. has appointed Chip Correra as Chief Executive Officer. The appointment resulted from SpiderSplat's ongoing succession plans to maintain its leadership in Search Engine Marketing (SEM) and Optimization (SEO). Correra succeeds Eric Melin, who will continue serving as SpiderSplat’s President.

“Chip Correra brings unmatched experience in growing existing technology companies to SpiderSplat,” Melin commented.

Having last worked at Idiom Technologies, Chip guided several multi-million dollar customer engagements as their Vice President of Professional Services. Prior to Idiom, he led a professional service team at Performaworks, acquired by Workscape, and at Revenio where he built the consulting organization from the ground up before being acquired by Vignette. Chip is the former CEO and founder of The Clarity Group, a 100 person consulting company that served numerous clients including Microsoft, Bank Boston and State Street Bank. He began his career as an engineer at Raytheon, and received a B.S. in Computer Systems Engineering and Electrical Engineering from the University of Massachusetts. Chip has the perfect business and technical expertise to help SpiderSplat during its next phase. ”As a founder I am delighted that he is now at the helm and look forward to working closely with him,” Melin continued.

“It’s a privilege to step into the CEO role of a company that has unprecedented technical ability and great customer traction at such an early stage,” said Correra. “Eric and fellow employees have created a real gem. I’m honored by the opportunity,” he added.

Mr. Correra will focus his efforts on leading the company, guiding its strategic direction and scaling the business for growth and profitability. Mr. Melin will remain a vital part of the management team leveraging his skills in Search Engine Marketing. Collectively, the company will concentrate on maintaining its performance leadership in paid and organic search advertising optimization.

SpiderSplat Consulting, Inc. (www.spidersplat.com) is a leading SEM (Search Engine Marketing) consultancy in Boston. SpiderSplat’s focus is on assisting clients in the efficient management of organic Search Engine Optimization, Pay-Per-Click Campaign Management and related web analytics. Since 1997, SpiderSplat has distinguished itself in the market place by applying the human touch and custom developed analytic tools to the challenges of SEO and PPC campaign management.