HispanicMPR.com Releases First “Search Engine Marketing to Hispanics” Downloadable Recording

HispanicMPR.com, an online forum and podcast for the exchange of information and ideas on Hispanic marketing and public relations, has released “Search Engine Marketing to Hispanics,” an audio recording. The downloadable 88-minute recording features a presentation by Matias Perel about search engine marketing targeting the U.S. Hispanic online market. The recordings are available in downloadable MP3 format, for $89.95, and on CD, for $119.95. Details on the recording are available online at http://www.hispanicmpr.com/resources/hmpr-products/

Matias Perel is founder and president of Latin3. Perel is a past board member of the Miami chapter of the International Advertising Association. He is a past member of the Hispanic committee of the Internet Advertising Bureau and a participant in seminars and conferences in his native country of Argentina.

“Search Engine Marketing to Hispanics,” is the latest addition to the HispanicMPR.com Resources Section launched in April 2006. Initial offerings include presentations by experts and leaders in the field. Michele Valdovinos, vice president of research and marketing, Phoenix Cultural Access Group, and co-author of a chapter titled “A Snapshot of the U.S. Hispanic Market” and Elena del Valle, MBA, principal, LNA World Communications, and editor of the Hispanic Marketing & Public Relations book present “Hispanic Market Overview.” Dora O. Tovar, MPA, president, Tovar Public Relations, and contributing author of the “Hispanic Public Relations and Its Emergence as an Industry” chapter presents “The Next Step: Secondary Latino Markets.” Federico Subervi, Ph.D., professor at the School of Journalism and Mass Communication, Texas State University-San Marcos and co-author of the “Latino Media: A Cultural Connection” chapter and del Valle, contributing author of the “Cultural Understanding Key to Effective Media Training” chapter present “Latino Media and Hispanic Media Training.” Joel Bary, CEO and board member of LatinMedios.com, Alex Carvallo, U.S. Hispanic media manager for Consumer Marketing at Intel Americas, and Perel discuss “Marketing to Hispanics Online.”

Started as a weblog for the Hispanic Marketing & Public Relations book (Poyeen Publishing, $49.95), HispanicMPR.com provides a place for readers and authors of the book, subscribers and visitors to connect, discover the latest Hispanic market news and updates and listen to expert interviews and presentations in an audio podcast format. Visitors may sign up for daily email updates, search the website for Hispanic market information; and listen to podcasts on the podcast announcement page, the website’s audio player or download them for convenient listening on their MP3 or iPod players.

The Hispanic Marketing & Public Relations book (www.HispanicMPR.com) provides 435 pages of information, case studies, graphics, market data and opinions based on the experiences of nineteen U.S. Hispanic market experts. Seventeen practitioners and two university academics, contributed fifteen chapters to the book, which benefits the Hispanic Marketing & Communication Association (HMCA), is a volunteer driven nonprofit professional association dedicated to Hispanic marketing excellence.