PromotionWorld.com Wednesday, August 30, 2006; 02:07 AM
Internet Traffic Solutions
a leading online marketing firm has announced the launch of its website
Usability Review Contest. Beginning August 30th, entries for both new
and established sites can be submitted through the ITS site for the
chance to win a free site usability review.
“Why invest in site usability?” asked ITS CEO Mayer Reich. “A site
that’s difficult to use can prevent potential customers from accessing
or retrieving the necessary information to make a purchase. Online
shoppers spend most of their time and money at websites with the best
usability. Having a well designed site that’s easy to navigate makes it
easier for users to find what they’re looking for and to buy it once
they’ve found it.” Reich added, “While poorly designed websites lose
customers, those with user friendly navigation and features gain their
visitors trust and do repeat business.”
According to usability guru Jakob Nielsen 44% of users do not succeed
in finishing their purchase on e-business websites due to poor
usability.
Entries for the ITS Usability Review Contest may be submitted from
August 30th until October 1st. To enter simply visit the ITS Usability
Review Contest page and enter your site’s info as well as why you
should be chosen. Three winners will be chosen to receive a full
usability review as well as pre and post review site analysis. After
the contest winners are announced, Internet Traffic Solutions will
begin the usability review process for each site.
Internet Traffic Solutions (ITS) helps businesses implement powerful
marketing strategies for increased online revenue. With years of
experience in pay-per-click marketing, search engine optimization,
online PR, and traditional offline marketing methods, ITS builds brand
and company awareness that creates and develops a steadily growing
online presence. ITS is currently developing new technology to assist
companies in their quest to dominate their niche by utilizing superior
search engine marketing techniques. (www.itsontarget.com)
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