HitTail Adds Features to Maximize Pay-Per-Click Campaigns and Integrate Natural Search

HitTail, the recently-launched product that reveals the least utilized, most promising keyword suggestions to boost search traffic, has added two new features specifically designed to help search marketers improve their paid keyword campaigns.

HitTail is the first product to analyze underperforming keywords derived from natural search results and automatically suggest cost-effective keyword buys, thus fusing natural search and pay-per-click campaigns.

"Many of our users found that HitTail's organic keyword suggestions can be used to optimize their ad-word spending in addition to their natural search efforts. Some of our current users estimate that HitTail intelligence can save them more than $100,000 on pay-per-click campaigns by the end of this year," explains Chief HitTailer Mike Levin. "Understanding the potential that natural search keyword suggestions have on the pay-per-click side allows marketers to effectively boost both campaigns-this is the reason we've made exporting our data so easy."

The second new feature provides a clear, organized view of traffic by search engine. Users are given data, in percentage, about which search engines are driving the most qualified traffic to their sites.

"HitTail is evolving into much more than a simple online PR product by presenting marketers with a birds-eye-view of actionable data that can benefit both organic and paid search campaigns. We are responding to an industry flooded by raw analytics data by providing a streamlined competitive advantage for our users," said Connie Connors, president of Connors Communications.

HitTail (www.hittail.com) is a content intelligence product that reveals in real-time the least utilized, most promising keywords hidden in the long tail of your natural search results. We present these terms as suggestions that when acted on will boost the natural search results of your site. It's simple, easy to use, and the results are immediate. HitTail was developed by Connors Communications, a leading technology public relations and online marketing firm.