Fathom Online and Covad Receive Top Search Marketing Honor

Fathom Online, one of the leading providers of digital marketing services to the Fortune 1000, announced that it has received the top MIXX Award for Search Marketing for a highly effective campaign for Covad, a leading national provider of integrated voice and data communications.

Fathom Online and Covad were honored with a Gold Award in the Search Marketing category after executing a cost-effective search marketing program that enabled Covad to significantly increase sales. Fathom Online optimized the carrier's search advertising campaign by adding predictability to its cost of acquisition, refining its landing page strategy, testing keywords to identify the most effective phrases, and integrating bid management technology to further enhance efficiency.

"We are pleased to be recognized as an industry leader in using interactive media," said Debbie Severin, Vice President of Marketing at Covad. "The campaigns we have created with Fathom Online have shown measurable results, and we are proud of the success we've achieved. We remain excited about search marketing and our ongoing partnership with Fathom Online."

Fathom Online CEO Dean DeBiase said, "The top MIXX Award in the Search Marketing category recognizes Fathom Online's capabilities to create solutions that dramatically drive sales and leverage our world-class expertise, service and technology for industry leaders and innovators such as Covad. As Search Marketing moves to the center of the marketing universe, Fathom Online can not only optimize online search marketing, but also turbocharge print and broadcast advertising, direct marketing and other marketing by identifying the ideas and messages that resonate most with buyers."

The Silver Winner in the Search Marketing category was for a Google campaign for General Motor's Pontiac Division. The Bronze Winner was for a campaign for Honda Motor Company's Element sport utility vehicle.

The MIXX Awards celebrate the teams and talent that push Interactive to unprecedented levels, across the full spectrum of Interactive platforms including the newly added broadband video and in-gaming categories as well as existing categories such as branding, direct response, mobile, iPTV, search, viral and others (www.mixx-awards.com/gallery). The award was announced at the MIXX Conference and Expo by sponsors Interactive Advertising Bureau (IAB) and Adweek Magazines.

The MIXX Awards were judged by an independent panel of some of the world's most esteemed brand marketers who have direct control and influence over some of the largest advertising budgets. It is the only competition to evaluate all critical components of the Interactive marketing mix, including strategy, creative, execution and results. The jury of brand marketers did not participate in the selection or voting for the Special Achievement Awards and were also exempt from voting for any award within a category where their company was represented.

Based in San Francisco with offices in New York and Chicago, Fathom Online (www.fathomonline.com) is a leading provider of digital marketing services, search engine optimization and marketing analytics technology. Fathom's customers include leading consumer, B-to-B and ecommerce advertisers, agencies and media companies.