Lawn and Garden Yellow Pages Wins Two International “Standard of Excellence” WebAwards

Lawn and Garden Yellow Pages has received two "Standard of Excellence" awards in the Web Marketing Association’s (WMA) 2006 International WebAward Competition. For ten years, the WMA WebAward Competition has been the premier annual website award competition recognizing people and organizations representing 96 industries who are responsible for developing some of the most outstanding and effective websites on the Internet today, while setting the standard of excellence for all website development.

"It is quite an honor to be a recipient of these awards," said Steve Cissel, CEO and founder of Lawn and Garden Yellow Pages. "We are pleased to be connecting gardening consumers with some of the finest companies in the lawn and garden industry and to be able to provide them with a wealth of valuable gardening information, such as that offered through our ‘Virtual Plant Tags’, as well as affording consumers the opportunity to find products and services in their area." Cissel also stated that, "The gardening industry is vast and very fragmented. Our Lawn and Garden Yellow Pages web site pulls together the resources that the gardening consumer needs to create one very rich web publication."

The WMA honored Lawn and Garden Yellow Pages with a "Standard of Excellence" award in two categories: "Directory or Search Engine" and "Portal". Other 2006 "Standard of Excellence" award winners include: Verizon, AT&T, Trek Bikes, Walt Disney Parks & Resorts Online, Kellogg Smart Start, Boeing, Goodyear Wrangler, IBM Innovation, Bosch Power Tools, Black & Decker, Business Week Online, GMAC Bank, Hyatt.com, Merrill Lynch Investor Relations and more.

About Lawn and Garden Yellow Pages
Lawn and Garden Yellow Pages, LGYP.com, is the leading online directory for home gardening consumers, connecting businesses to consumers 24-7. Free to use, LGYP.com helps users find gardening articles, products and services that are relevant to them. A unique and information-rich feature of LGYP, Virtual Plant Tags, is a searchable online database of plant cultural information and photos from some of the most knowledgeable professionals in the horticultural field. With data provided by these renowned industry experts, the Virtual Plant Tag database allows consumers to search for plants by color, height, hardiness zone, etc. BrandMax is a new LGYP program available to businesses through which a grower or manufacturer has the opportunity to maximize exposure of their brand to the consumer while complementing their other advertising methods.

About the Web Marketing Association (WMA)
The Web Marketing Association was founded in 1997 to help set a high standard for Internet marketing and web development on the World Wide Web. Staffed by volunteers, this organization is made up of Internet marketing, online advertising, PR, and web site design professionals who share an interest in improving the quality of online advertising, internet marketing, and website promotion.

The WebAward competition's judges, including members of the media, advertising executives, site designers, content providers, and webmasters, are a select group of experienced Internet professionals who represent the various relevant disciplines and are distinguished experts in their fields. Each judge considers seven criteria when evaluating an award candidate’s website: Design, Innovation, Content, Technology, Interactivity, Copywriting and Ease of use.