B2B Marketing and Search Engine Marketing Conference

Michael Murray, Fathom SEO’s (www.fathomseo.com) vice president of Search Engine Marketing, will join other top marketing experts for What’s Working Now!, a fast-paced, comprehensive one-day conference Nov. 2 in Cincinnati, Ohio.

A nationally known speaker and search engine marketing (SEM) veteran, Murray began shaping corporate SEO strategies as a search engine marketing consultant in 1997. He will share his insights on “How To Turn Search Engines Into Sales Machines.”

Murray is a frequent speaker at Search Engine Strategies conferences and has authored a number of articles, guides, white papers and studies, including how manufacturers and health care companies use SEO.

Other What’s Working Now! speakers will cover telemarketing, direct mail, business relationship marketing, tradeshow marketing, marketing strategy, how to identify super-responsive lists and print advertising.

Designed for B2B marketers concerned about their ROI, the one-day conference is only $199 (Early Bird Registration) - $249 after October 17. Breakfast and lunch will be provided.

The all-day event will be Thurs., Nov. 2 from 7:45 a.m. to 4:30 p.m. (preceded by breakfast and networking at 6:45 a.m.) at the Montgomery Inn, 601 East Pete Rose Way, Cincinnati, OH 45202

The conference comes with a money-back guarantee.

Get more details at the What’s Working Now website (www.wwnowbtb.com) or
register online at the Business Courier (http://www.bizjournals.com/cincinnati/event/2748?mp=3#register).

Mike Hensley, who earned B-to-B Magazine’s coveted “Agency of the Year” award four times in the past eight years, will deliver the opening keynote: “Business Relationship Marketing: Effectiveness and ROI, Now!”

At What's Working NOW marketers will learn -

- How an industrial supply business increased its search engine traffic by more than 1,000% in less than a year
- How one organization increased its e-mail inquiries by 400%
- How a software firm's telemarketers applied a lead-rating system to help boost sales 31%
- Why telemarketers at a big company stopped leaving "call-me-back" phone mail messages, applied a better strategy instead, and scored 18 responses and five sales in the first hour!
- How a strategically placed 2 7/8 inch square sheet of paper improved direct mail response by 45%
- A proven 4-step process for turning tradeshow booth visitors into sales leads
- Details about how an easy-to-execute promotional campaign produced 150 new leads and 80 new clients