PromotionWorld.com Thursday, October 12, 2006; 07:20 AM
Greenlight Wireless Corporation announced that its Skweezer technology,
which optimizes Web content for mobile devices, has been integrated
into the new Ask Mobile (http://mobile.ask.com) which was launched today.
Ask Mobile users who click on a search result, or any other link that
leaves the site, access an optimized version of the target Web page
created by Skweezer. Skweezer's proprietary compression algorithms,
developed and refined over the past five years, significantly reduce
Web content typically to 15% or less of its original file size. This
allows Web pages to load much more quickly and has the added benefit of
greatly reducing bandwidth requirements. Web pages viewed through
Skweezer are also intelligently reformatted, providing intuitive and
convenient access to content from a small-screen device.
Ask Mobile users can also load RSS feeds through Skweezer, allowing
access to lightweight versions of syndicated content ideally suited for
the mobile environment. Skweezer technology is completely platform
independent and can be used with Pocket PC, Palm, Symbian, MS
Smartphone, Blackberry, PSP2, and XHTML-based cell phone devices.
"The new Ask Mobile makes it easy for users of Web-enabled cell phones,
PDAs and other mobile devices to take advantage of the world-class
relevance and superior search tools offered by Ask.com," said Doug
Leeds, vice president of product management for Ask.com. "The
integration of the Skweezer technology accelerates page loads and
optimizes content for small mobile displays, directly improving the
mobile experience for searchers."
"Every time I use the Ask.com search engine, I'm blown away by the
quality of the results combined with its ease-of-use," says Kevin
Perkins, CEO of Greenlight Wireless. "Now that they've entered the
mobile space, we're naturally glad to be contributing to this effort."
About Greenlight Wireless:
Greenlight Wireless (www.greenlightwireless.net) is a leading innovator of wireless technologies,
providing mobile solutions for enterprise-level businesses, Web
portals, and wireless carriers. Greenlight Wireless' consumer-oriented
Skweezer service (www.skweezer.net) optimizes Web content for handheld devices, providing
a richer browsing experience and adding value to wireless data
offerings. Greenlight's Advertizer (www.advertizer.net) product is a cutting-edge
advertising program for operators, search engines, and publishers who
want to monetize their content in the mobile and desktop environments.
|