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Q Interactive Selects Did-it for SEM


PromotionWorld.com
Tuesday, October 17, 2006; 01:22 AM

Did-it, a full-service online advertising and marketing services firm and the industry leader in search engine marketing, today announced it has been selected to manage search engine marketing campaigns for Chicago-based Q Interactive.

A leading provider of online lead generation and e-mail services to 1,500 brands a year, Q Interactive operates The Q Network, which includes more than 1,000 publisher sites and Q Interactive's own branded Web properties. Did-it will provide search engine marketing solutions for Q Interactive's flagship consumer savings site, CoolSavings.com and other sites in the company's portfolio.

"Well-executed search marketing campaigns are essential for acquiring targeted new registrants that translate into high-value customers for our advertisers," said Tricia Cagua, vice president of online marketing at Q Interactive. "We are pleased to be working with a respected leader in the field such as Did-it."

"Q Interactive is an industry leading company that provides value to millions of consumers via its popular branded Web sites," said Gerry Bavaro, vice president of client services for Did-it. "We are very happy about this new relationship and are confident Did-it will help Q Interactive achieve its goals."

ABOUT DID-IT

Did-it (www.did-it.com) is a full-service online advertising and marketing services firm and the industry leader in search engine marketing. With award-winning expertise in search engine marketing, auctioned media management and targeted online advertising, Did-it has been leading the evolution of online marketing with its blend of technology, intelligence and passion since 1996. Through its multi-disciplinary methodology, Did-it combines top-tier SEM Strategy, highly sophisticated analytics and modeling, and best-of-breed technology to produce unmatched SEM results for its over 150 clients-including such firms as E*TRADE FINANCIAL, Dun and Bradstreet, and Cingular Wireless. Did-it was co-founded by industry thought leader and Did-it Executive Chairman, Kevin Lee and was ranked the #1 pure SEM firm in the 2006 Jupiter Research Constellation Report.

About Q Interactive

Q Interactive is an online marketing services provider for advertisers and publishers. Using a unique combination of demographic, behavioral and transactional data in a proprietary targeting engine, Q Interactive is fundamentally improving the relevancy of advertising on the Internet. Every year, more than 1,500 leading brands rely on Q Interactive to generate quality results, including nearly half of the nation's top 100 advertisers as ranked by Advertising Age, such as Procter & Gamble and Gap. Q Interactive operates an extensive advertising network with hundreds of high traffic partner sites, including Weather.com and About.com, as well as its own branded Web properties, CoolSavings.com and FreeStyleRewards.com.

Q Interactive's services include Online Lead Generation and E-mail.

Formerly CoolSavings, Inc., Q Interactive was founded in 1995 and is a wholly owned subsidiary of Landmark Communications, Inc.


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