HRmarketer.com to Showcase Expanded Marketing and SEO-Visibility Services at HR Southwest Conference

HRmarketer.com, the premier marketing and media visibility service for the human resource industry, will showcase expanded marketing and SEO-PR services at the 2006 HR Southwest Conference in Fort Worth, Texas from October 18-20. The company is exhibiting at the event and can be visited at space #529.

With over 300 active member companies, HRmarketer.com has continued to steadily expand its menu of marketing, Internet visibility and media relations services. That evolution has led to new offerings which will be on display at the HR Southwest Conference. These include search engine optimization (SEO) campaigns, content development such as white papers and eNewsletters, online lead-capture forms, and other Marketing 2.0 services that help clients generate increased online publicity, drive traffic to their Web site and generate sales leads.

For years, HRmarketer has pioneered the use of Marketing PR – the blending of two traditionally separate departments (PR and marketing) into one united front. In Marketing PR, all marketing and media relations tactics support measurable marketing objectives such as online publicity, Web site traffic and lead generation, as well as print media placements – a traditional PR metric. A key difference between traditional PR and Marketing PR is the use of a press release. Traditional PR firms write and distribute a press release for the sole purpose of securing media placements. Marketing PR does this too, but also uses the press release to enhance a company’s SEO and to generate sales leads.

HR and employee benefit buyers increasingly turn to the Internet when researching new products and services. Their first stop is typically a major search engine, and how high a company ranks in the search results can be the difference between making an RFP list or not. When B2B buyers search the Internet, Marketing PR press releases are designed to appear when relevant search terms are entered. In fact, press releases have surpassed trade publications as the top news source for knowledge workers. Online research is also the number one source for journalists to obtain story information. MarketingSherpa has called press release optimization one of 2006’s top trends to watch.

Since the launch of HRmarketer’s expanded SEO and visibility services in 2005, the company has experienced record growth, including a 100% increase in services revenue for each of the past two years.

“Marketing and PR firms are the experts in boosting awareness of their clients, but they don’t always practice what they preach when it comes to their own visibility,” says Kevin Grossman, COO of HRmarketer. “Our presence at the Southwest Conference allows clients to see our expanded services first-hand, and to learn how we help HR and employee benefit suppliers maintain a consistent Internet presence with first-page search engine rankings.”

HRmarketer.com is a service of Fisher Vista LLC, a marketing and information services firm focusing exclusively on the human capital industry. Through its Marketing PR services, the company services over 300 human resource and employee benefit service providers, helping them generate publicity, website traffic, sales leads and improved SEO.