WhatCounts Releases the e-Communications Suite 6.0 with Pivotal Veracity Integration and Enhanced Application Programming Interfaces

WhatCounts, Inc., a leader in comprehensive e-communication programs, has released version 6.0 of its robust e-Communications Suite. Through an easy-to-use interface and flexible systems integration, WhatCounts offers targeted email marketing tools, personalized content syndication via RSS, strategic coaching services, and interactive marketing using blogs, polls and surveys.

Hundreds of leading content publishers, retailers and organizations use the WhatCounts e-Communications Suite to improve brand loyalty and customer interaction. Integration has been completed between the e-Communications Suite and solution partner Pivotal Veracity's eDelivery Tracker for per-ISP inbox deliverability analytics. Integration of Pivotal Veracity allows WhatCounts to offer its customers a seamless and easy way to track whether messages are being delivered to the inbox, spam folder or deleted by recipient ISPs without their knowledge.

"Integrated platforms are the future of the online marketing industry," said Deirdre Baird, Chief Executive Officer of Pivotal Veracity. "Our integration with WhatCounts provides marketers with the advanced analytics required to truly optimize the delivery of e-communications campaigns and ensure messages are reaching inboxes across more than 300 domains in 68 countries."

David Geller, founder and Chief Executive Officer of WhatCounts, has been developing email marketing platforms for large internet properties since 1994. "I am pleased with the maturity of our e-Communications Suite 6.0 release," says Geller. "Permission-based communications continue to show a proven ROI for marketers who maintain highly-targeted conversations with their subscribers. As our retail customers head into the holiday season and our content publishing customers grow in readership, we are glad to deliver enhanced tools to increase their success."

The e-Communications Suite 6.0 is available through the WhatCounts hosted Web-based application or via the proprietary Broadcaster™ pre-configured hardware appliance. During 2006, WhatCounts has seen a high percentage of new and existing customers transition from ASP solutions to the Broadcaster™ because they can avoid the hassle of implementing and maintaining software while completely eliminating the volume-based cost-per-thousand fees inherent with ASPs. However, regardless of whether customers choose the ASP or appliance solution, marketers who utilize the WhatCounts e-Communications Suite to deploy messages are better equipped to respond to the increasingly dynamic and complex demands of online marketing.

WhatCounts, Inc. (www.whatcounts.com) is a leader in comprehensive e-communication programs leveraging the power of targeted permission-based email messaging, interactive two-way dialogue, personalized content syndication (RSS) and extensive marketing services. Deliverability management, strategic coaching, best practices benchmarking and professional services ensure substantial returns on loyalty marketing investments. Founded in 2000, WhatCounts is a private Seattle-based company with offices across North America.