Leading Search Engine Marketing Firm Search Mojo Forms Board of Advisors

Leading search engine marketing firm Search Mojo,  specializing in natural search engine optimization and pay-per-click advertising management, has formed a Board of Advisors to offer strategic guidance to the one year old company. Initial advisors include Internet marketing experts George Assimakopoulos and Tom Lueker, who will play key roles in directing the growth of the company.

"We are honored to have these innovative thought leaders on our advisory board," said Search Mojo founder and CEO Janet Driscoll Miller. "As demand for Search Mojo's search engine marketing services has exploded, we need the counsel of these industry leaders to guide the company during this tremendous and formative growth stage. Their insight will help to position Search Mojo for its long term growth strategy."

Search Mojo's initial advisory board members includes George Assimakopoulos, an accomplished marketing professional with over a decade of Internet marketing experience. In 2003, George co-founded EyeTraffic Media, LLC, a consulting firm that provides strategic direction and program management of interactive marketing initiatives as part of an integrated advertising approach. Companies such as Pfizer, Harvard Business School Publishing, Mazda USA, and Chevron have partnered with EyeTraffic Media to support their search marketing efforts, online media buying, mobile and viral marketing campaigns, as well as other integrated lead generation programs.

Prior to starting EyeTraffic Media, George served as director of client services at Proxicom, Inc. where he managed the implementation of marketing, branding, and commerce programs through the Internet. At Proxicom, George was an integral part of several strategic web engagements for Fortune 500 companies, including ExxonMobil, Nike, Merrill Lynch, and Toyota USA. Early career work included working with the Disney Company as an integral part of their public relations team to raise appreciation for new public projects and theme park ventures.

George is a frequent speaker at industry conferences on topics such as Internet marketing, branding strategies, and emerging media. In addition, he regularly teaches classes on interactive and integrated marketing at the University of Maryland, The American University, and the University of Virginia. George earned his bachelor's degree in marketing from the University of Maryland and his MBA in international marketing and information systems from The American University in Washington, D.C.

Serial entrepreneur Tom Lueker joined Search Mojo's advisory board as well, having recently co-founded Zipminder, an automated email reminder service for businesses. Prior to Zipminder, Tom co-founded and served as CMO for WebSurveyor Corporation, overseeing its sale in 2006. With more than 21 years of experience in software marketing, sales, and development, Tom's strategic leadership and insight helped WebSurveyor evolve from a traditional software vendor into the leading provider of do-it-yourself online surveys.

Prior to co-founding WebSurveyor, Tom directed strategic business alliances and acquisitions for Landmark Systems Corporation (acquired by Allen Systems Group) and helped formulate the marketing strategy that enabled the 14 year-old private software company to successfully complete its IPO in 1997. Prior to joining Landmark, Tom served as a product manager for Seer Technologies (acquired by Level8), where he was responsible for driving the strategic direction of the $12.5 million repository at the core of Seer's HPS enterprise software development platform.

Tom began his career with the Advanced Systems Group of Arthur Andersen's management consulting practice (now Accenture). While at Andersen, Tom established himself as an expert in IBM's DB2 relational database while designing, developing, implementing, and supporting AGB Television Research's "people meter" television ratings system. Tom left Andersen to co-found Reltech Group and served as the company's vice president of product development where he designed and developed DB Excel, the leading data repository solution currently marketed by Computer Associates. Tom earned his bachelor's degree in commerce from the University of Virginia.

Search Mojo, Inc. (www.search-mojo.com) is a search engine marketing firm specializing in natural search engine optimization and pay-per-click advertising management. Founded in 2005, Search Mojo uses the latest information and techniques to help companies improve their natural search engine rankings as well as improving pay-per-click advertising performance.