Search Marketing Company Fathom Online Adds to Client Services Group

Leading digital marketing services company Fathom Online today announced the appointment of Douglas Dicconson to lead the company's growing Client Services Group.

Dicconson, who will serve as Director of Client Services, has more than 10 years of experience working in full-service advertising agencies developing print, broadcast and interactive campaigns. He leads a team of Search Marketing professionals who provide media buying, Search Engine Optimization, analytics and tracking, and account management at the firm's offices in San Francisco, Chicago and New York. Over the past six months, Fathom Online has significantly increased the size of its Client Services group to provide an expanded level of service as the company continues to grow.

"The hiring of Doug Dicconson and the expansion of our Client Services team demonstrates our commitment to delivering an exceptional level of expertise and service," said Matt McMahon, General Manager of Products and Services of Fathom Online. "Fathom Online's Client Services group helps maximize Search Marketing initiatives by leveraging a team of experienced professionals who are fully engaged in campaign strategy and optimization every day."

Fathom Online's Client Services Group works as a strategic partner with clients to plan and build Search Marketing initiatives, including Search Engine Optimization, Paid Search, re-marketing, contextual, e-mail, and product information feeds. The Client Services team also manages media buys and keyword purchases, and continually monitors campaigns to ensure clients are getting the best results.

"Most companies fail to realize the full potential of Search Marketing because it's complex compared with more established advertising and marketing services," Dicconson said. "Search Marketing plays a vital role in educating consumers about products, but more importantly, it educates marketers about consumers. With this in mind, our Client Service group will continue to push the knowledge curve further out to build consumer-informed marketing solutions for our clients that deliver tangible results. Fathom Online is about providing results, not selling services."

Prior to joining Fathom Online, Dicconson worked with Cowboy Advertising, an independent advertising agency in New York. Earlier in his career, he worked for FCB and Grey Healthcare Group working primarily on global brand development and advertising campaigns. Dicconson's experience includes work in the pharmaceutical, financial services and technology sectors, and his past clients include Pfizer, Procter & Gamble, The New York Mercantile Exchange Inc. and Zingy. Dicconson has a Bachelor of Art's degree in Marketing from Lynchburg College in Virginia.

Based in San Francisco with offices in New York and Chicago, Fathom Online is a leading provider of Search Marketing services. Fathom's customers include leading consumer, B-to-B and ecommerce advertisers, agencies and media companies. For more information, visit www.fathomonline.com , or 415-284-9100.