PromotionWorld.com Thursday, November 9, 2006; 01:34 AM
VIZION Interactive, Inc. today announced that the company has entered into a partnership with
Usability Sciences of Irving, Texas. The partnership involves a
redesign/development and search engine optimization of the Usability
Sciences website.
As partners, Usability Sciences can offer accessibility compliancy
design services to its clients and VIZION Interactive can offer
enterprise-level usability testing to its clients.
VIZION Interactive will be redesigning the Usability Sciences website
for W3C and Section 508 compliance and providing search engine
optimization services to assist the company in promoting its website to
the major search engines, including Google, Yahoo, and MSN. In turn,
Usability Sciences will become the provider of all enterprise level
usability testing for VIZION Interactive's web design and application
development clients.
Mark Jackson, CEO and Founder of Vizion Interactive said, "I think this
type of partnership has been a long time coming. While search engine
optimization is important to the growth of a company, it's much easier
to double your conversion rates through solid usability testing than it
is to double search traffic through search engine optimization efforts.
By combining these two things, a client's web presence will be very
healthy and lead to the growth of their business.
"We also consider the fact that a usability company with the reputation
of Usability Sciences has selected us to redesign their website as a
compliment to our web design capabilities. We will be utilizing our
latest search engine friendly content management system, Architect.
Architect is built in PHP/MySQL, and will ensure that their website is
100% W3C compliant and abides by Section 508 standards."
Paula Vanderburg, Marketing Director for Usability Sciences, stated
"we're very excited to be working with the team at VIZION Interactive.
Their deep knowledge and understanding of web accessibility and search
engine optimization was a logical choice for us and our website. We are
also pleased to refer VIZION Interactive to our clients when they have
a need for this same expertise."
Usability Sciences plans to launch their redesigned site in December.
Just in time, VIZION Interactive has released Architect, their content
management system, which offers an extended set of features. These
include the ability to manage content within the site and ensure that
all edits resolve in clean html code; to provide permission levels for
varying administration touch points; and to manage all aspects of
search engine optimization. The content management system has been
built specifically to assist in the quick development of large content
websites, redesigned sites, and legacy URL issues. Users can also
manage website blogs and podcasts all within the same interface.
Mr. Jackson added, "We are very excited about Architect. This unique
tool will become the cornerstone of what we stand for, which is
providing search engine friendly web design through proper use of
technology and ensuring that our client's websites are completely
accessible to the disabled. Building a website for accessibility is
first and foremost the right thing to do. Fortunately, it happens that
building a website for accessibility also aids in making the website
search engine friendly and helping it to rank well in search engine
results."
About VIZION Interactive:
VIZION Interactive, Inc. (www.vizioninteractive.com)
is a Dallas-based Search Engine Optimization, Search Engine Marketing,
Website Design, Interactive Marketing and Web Development Company
dedicated to empowering clients to make informed decisions that deliver
measurable results.
About Usability Sciences Corporation:
Usability Sciences Corporation (www.usabilitysciences.com)
provides insight and resolution to problems experienced by users of
clients' websites, products, and software. By employing a combination
of technologies, methodologies, and skill sets, Usability Sciences is
able to provide clients with a clear, unbiased representation of their
user's or site visitor's voice, along with actionable recommendations
for improvement. Usability Sciences offers a suite of services
involving Online User Experience Research and Lab-based Usability
Testing.
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