PromotionWorld.com Friday, November 10, 2006; 01:59 AM
The Barbara Brady Team, Southwest Orlando's real estate specialists,
has partnered with Pro Step Marketing, a real estate-focused marketing
firm, to implement a new marketing strategy. This marketing strategy
for The Barbara Brady Team included creating a lead-generating website (www.TheBarbaraBradyTeam.com)
and search engine optimization to expand the team's presence on the
Internet. The resulting strategy also maximizes Brady's strong existing
brand while promoting new real estate tools and resources.
"Pro Step Marketing team understood how important it was for us to
develop a marketing strategy that integrated our existing brand while
promoting new real estate tools and resources," Barbara Brady said.
"They enhanced our logo and carried the branding to the rest of our
marketing materials for consistency and increased visibility."
Pro Step Marketing researched and found a home search solution that
would allow for advanced strategy—integrating these tools through
various ways, allowing for the visitors to find properties in "one
click" by address, city, county and subdivision.
Barbara Brady is the leader of The Barbara Brady Team and a member of
Coldwell Banker Residential Real Estate. She has been a consistent
member of the prestigious Chairman's Circle and the President's Elite —
Coldwell Banker's finest agents — the top 1% of the company. She is a
Certified Residential Specialist (CRS), Certified International
Property Specialist (CIPS), member of the Women's Council of REALTORS®
and Howard Brinton STAR. Barbara was also appointed as a director of
the Orlando Regional REALTORS® Association that represents more than
9000 agents in Central Florida.
Pro Step Marketing, located in Huntersville, North Carolina, provides
marketing consultation and education services to real estate agents
across the country, along with logo design, branding services for print
and web, website design and development, including lead integration
strategies, and search engine optimization. The Pro Step Marketing team
has more than 35 years of combined experience in real estate sales,
marketing, internet strategy, coaching and professional speaking.
Pro Step Marketing has a team dedicated to putting all the pieces
together so their clients can finally get the results they've always
wanted from their real estate marketing strategies.
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