iProspect was launched in Sweden in October of 2006 through the
Aegis-owned Webanalys that changed their name to iProspect. Both
Webanalys and iProspect are pioneers in the search engine marketing
field and together they will strengthen their businesses globally.
iProspect in Sweden will further adapt its services with the successful
model pioneered by iProspect in the US. Apart from the extensive
knowledge, the new structure includes full access to customized systems
and tools. Globally iProspect now have approx. 200 employees.
"The Swedish market is maturing rapidly. In order to meet the future
demand we have created a closer bond to iProspect in the US allowing us
to receive access to techniques and tools that has never been used in
Sweden. Combining the competence and capabilities of iProspect with our
own market knowledge should make us the leading search engine
optimization organization in Sweden," said Kenneth Danielsson CEO,
iProspect in Sweden.
"Search engine marketing
is one the most exciting fields within digital marketing and therefore
we continue to expand and advance our search engine optimization and
paid search services. The search engine market will continue to grow
and this was a strategic position to enable us to lead the development
in this field," said Göran af Klercker CEO, Aegis Media Sweden.
"Organizations today are good at telling stories through their
marketing messages, but very few handle the reactions and questions
that follow. Organizations need to be visible when consumers turn to
the internet in search of answers to their questions" continues Kenneth
Danielsson "Together with the leading company within this field
positions us to bring search engine marketing in Sweden to a new level."
For more information please contact:
Kenneth Danielsson, CEO iProspect Sverige +46 (0)708-260 336
Göran af Klercker, CEO Aegis Media Sverige +46 (0)733- 835 423
iProspect Sweden - SEO (www.iprospect.se)
iProspect USA (www.iprospect.com)
* According to the Jupiter Research Constellation Report 2006
Aegis Media is fully owned by the Aegis Group Plc. Aegis Media Nordic
have approx. 430 employees. In Sweden Aegis Media owns the following
companies; Carat, Vizeum, Farfar, Suddenly Stockholm, Lentus, iProspect
and Dist.
The Isobar network consist of companies within the Aegis group
specialized in digital marketing. Isobar have 57 offices in 29
countries and a total of 1050 employees within the different companies
Isobar represents. In Sweden those companies include Carat Interactive,
Farfar, Suddenly Stockholm and iProspect.