InsideView Announces Collaboration With ZoomInfo

InsideView, the on-demand sales intelligence service provider, announced the expansion of its contacts database through collaboration with ZoomInfo™, a business information search engine used to collect and organize information about people, companies, products and industries. The expanded contacts database is available in the latest release of InsideView.

“As a result of our business partnership with ZoomInfo, the latest release of our service enables sales representatives to dive deeper into the levels of management, enhancing their understanding of customers and prospects,” said Umberto Milletti, InsideView founder and CEO. “Our opportunity intelligence technology uncovers key business events and provides connections to decision makers, creating a larger and more strategic sales pipeline.”

InsideView is a comprehensive on-demand sales intelligence service that offers an automated approach to customer research and lead list generation to deliver qualified leads in less time. In addition to thousands of account and contact profiles, InsideView includes selling trigger analysis and relationship mining technology that enables sales representatives to sell strategically.

Through its partnership with ZoomInfo, InsideView now offers twice the number of available executive contacts to enable users to cast an even wider net when establishing connections and commonalities within their accounts. Contacts help users identify the best person in an organization to receive product messages as they network within their customer account base.

Furthermore, by going “deeper” into the senior levels of the organization – beyond executive officers to vice presidents and managing directors – users can more quickly determine the level of connection that will yield the fastest path to engagement and sales success. InsideView covers in excess of 100 executives at many large enterprises, such as Intel and Disney.

The InsideView expanded contacts database features executive bios along with phone numbers, email addresses, employment highlights and educational background, all of which enhance networking opportunities in an account base.

“We are pleased to provide access to critical business information about people and companies to InsideView’s customers,” said Russell Glass, ZoomInfo’s vice president of products and marketing. “Sales intelligence requires accurate and on-demand contact information in order to deliver the highest level of service to prospects. InsideView delivers this much-needed service to today’s competitive selling arena. We look forward to complementing their service by providing deep business insight through our search technology.”

ZoomInfo is mapping the “Business Web” – the tens of millions of Web sites associated with business information, including corporate Web sites, press releases, electronic news services, SEC filings and other online sources. The business information search engine’s patented technology continually scans the free Web and then automatically compiles easy-to-digest summaries about individuals, companies, products and industries. Zoomers include recruiters, marketers, salespeople and anyone conducting competitive intelligence research at small firms to 30% of the Fortune 100, including Blockbuster, Microsoft, Oracle, PepsiCo, Raytheon, Staples and Yahoo!

The company’s basic search product, www.ZoomInfo.com, allows users to search by name for the 33 million people and three million companies it has compiled. ZoomInfo’s enterprise offering, PowerSearch, provides a deeper level of access, including contact details, to help streamline recruiting efforts, automate lead generation and enhance competitive intelligence efforts for thousands of companies. Zoom Information™, Inc. is privately held and based in Waltham, Massachusetts. For more information, visit www.zoominfo.com/about.

Established in 2005 with headquarters in San Bruno, Calif., InsideView (www.insideview.com) is a different kind of sales information service, designed to keep sales professionals informed about the people and companies they most want to understand – their prospects and customers. InsideView helps salespeople more effectively learn about the business priorities and decision-making structure of prospects. InsideView offers detailed, up-to-date sales intelligence about key managers, strategic initiatives, corporate pain points, and competitors.