HitTail Adds Long Tail Metric

HitTail, a new product that reveals the least utilized, most promising keyword suggestions to boost search traffic, has added a feature, Your HitTail. Your HitTail provides an AJAX-based graph showing how writing about the topics recommended by HitTail increases the head and lengthens the tail of search traffic over time. A slider function within this tool marks each month's progress and shows whether the head and tail are continuously growing-the sign of healthy search traffic.

HitTail identifies under-performing keywords with potential to drive traffic to a Web site, creating a list of suggestions for writing content that can boost search engine results and lessen dependence on purchased keywords.

"This is a brand new metric for measuring the success and growth of a Web site," said Mike Levin, creator and Chief HitTailer. "The idea is that over several months, Web sites will see significant growth due to the effectiveness of HitTail suggestions. If users continue writing on these suggestions, they will see your site traffic increase accordingly. Our plan is to continue providing our users with a complete picture of how the actionable items are affecting their traffic, and we feel like we've accomplished that with Your HitTail."

About HitTail

HitTail (www.hittail.com) is a content intelligence product that reveals in real-time the least utilized, most promising keywords hidden in the long tail of your natural search results. We present these terms as suggestions that when acted on can boost the natural search results of your site. It's simple, easy to use, and the results are immediate. HitTail was developed by Connors Communications, a leading technology public relations and online marketing firm.