Oneupweb is the Best Search Engine Marketing Vendor,
according to the results of ClickZ.com's Marketing Excellence Awards
2006 released today. The ClickZ Marketing Excellence Awards recognize
the technologies, companies and campaigns that made a positive
difference in the online marketing industry in 2005, moving the
industry forward by providing brilliant examples of what can be
accomplished. Winners and finalists were nominated and selected by
ClickZ readers and editors in online voting. Oneupweb, a leading
national search engine optimization (SEO), paid search marketing (SEM)
and podcasting firm, has set an industry record with three wins and
four nominations in four years.
"Every year, our competition for this award grows in number and knowledge," explains Oneupweb CEO, Lisa Wehr.
"Being in search marketing already means you're on the cutting edge.
Leading our industry requires more than visibility; we have to deliver
on our reputation because there are hundreds, if not thousands, of
competitors trying to take our place." No other search engine marketing
finalist for the ClickZ Marketing Excellence award has been nominated
as many times as Oneupweb, giving a clear indication of Oneupweb's
ability to consistently stay ahead.
Wehr credits her team with three critical characteristics that propel
its ongoing success: innovation, collaboration and perception. Oneupweb
has developed advanced technology that allows its managers to focus on
client strategy. Proprietary tools include ROI Trax® marketing analytics, ONESource™ paid management technology and the recent, breakthrough podcast tracking technology, PodTractor™.
The company's flat structure and flowing facilities encourage
communication and collaboration across all departments. And, Oneupweb
trains project managers to think like its clients and apply every
effort against a focused, tailored strategic plan based on client
objectives.
Additional accomplishments over the same timeframe include:
- First to invent podcast analytics that can track individual iTunes subscriber behavior 2006
- First to provide optimization insight on podcasting--Principles of
Optimizing Podcasts (also presented at eCom eXpo, Oct. 2006)--and the
first to offer SEO and SEM papers via podcasts
- First to launch technology simplifying submissions to Google Sitemaps--LiveWire XML™ 2005
- First industry leader to provide trademark infringement and click fraud detection--ROI trax tools 2005
- First to provide ongoing search engine behavior research and public
relations optimization services -- eyeGroups™, PReach™ 2005
- First to provide marketing insight on mobile search--Mobile Search & Its Implications for Marketing (white paper) 2005
"Repeatedly, clients tell me that our team gets more out of an hour
than anyone they work with," says Wehr. "And that's our goal: satisfied, successful clients.
I believe that our team truly sees things from the client's perspective
and they never quit looking for improvements. That Oneupweb passion,
commitment and high-touch level of service--that's what makes me
proudest. And that's what keeps us ahead."
About ClickZ/ Incisive
Incisive Media, parent to the ClickZ Network, is a fast growing
specialist business information provider operating in eight core
markets, financial risk management, retail investment, insurance,
mortgage , capital markets/financial IT, marketing, photographic and
Private Equity. The Group delivers key information to defined target
audiences across a variety of platforms including magazines,
conferences and exhibitions, websites, newsletters, contract publishing
and databases. ClickZ has a mission to help interactive marketers do
their jobs better. The ClickZ Network is the largest resource of
interactive marketing news, information, commentary, advice, opinion,
research, and reference in the world, online or off-. From search to
e-mail, technology to trends. The coverage is expert, exclusive and
in-depth.
About Oneupweb
Oneupweb has been an innovator in online marketing for more than a
decade, creating integrated online marketing plans that include natural
search engine optimization, paid search marketing, podcast production,
online market research, marketing analytics and more. An award-winning
firm, Oneupweb was named a 2006 Michigan Top 50 Company to Watch and is
the only two-time winner of the prestigious ClickZ Best Search Engine
Marketing Vendor Award. CEO, Lisa Wehr, an Ernst & Young
Entrepreneur of the Year, has been named to BtoB Magazine's Who's Who
List three years and is recognized as a Leader & Innovator by
Lawrence Technological University. The company publishes an SEO / SEM
newsletter OnlineMarketingBrief.com and a blog and weekly podcast named StraightUpSearch.com.
Oneupweb is a privately held company located in Michigan. For more
information on Oneupweb, please contact 231.256.9811 or visit Oneupweb.com.