Second Annual SoFIE Awards to Recognize Achievement in Interactive Marketing Programs

The South Florida Interactive Marketing Association (SFIMA) issued a Call for Entries to the most innovative awards ceremony in South Florida: the Second Annual South Florida Interactive Excellence (SoFIE) Awards. The prestigious SoFIE Awards recognize the finest, cutting-edge interactive marketing campaigns in the region at an awards gala to be held on Friday, April 20, 2007 at the Diplomat Country Club and Resort in Hallandale Beach, Florida.

The evening's theme, "Beyond your imagination," underscores the creative and technical achievements of interactive marketing leaders working or operating in South Florida. Previous participants' projects have included web site design, banners, email campaigns, search engine optimization, viral marketing and a variety of online media. A complete list of categories can be obtained by visiting www.sofieawards.com.

The objective of the SoFIE Awards is to encourage creative, innovative, and measurable interactive marketing programs by sharing industry best practices with others in the Florida business community. In doing so, the South Florida Interactive Marketing Association (SFIMA -- www.sfima.com) strives to improve the collective knowledge and success of interactive marketing practitioners in Florida. Plus, celebrate the best performers in the industry.

"As a result of the client exposure we received at last years awards ceremony, we have gained X new clients, got a promotion, whatever positive you can say," said Richard Lent, President of AgencyNet, winner of last year's best in show award.

"In addition to providing a great opportunity to share best practices, the actual event is always a great chance to mingle with the who's who of the South Florida marketing community," said event coordinator Sheryl Cattell.

Sponsors for this event already include: AOL, Ask.com, ValueClick, and WorldMedia. A limited number of sponsorship packages are still available.

About The SoFIE Awards
This year's SoFIE Awards presented by the South Florida Interactive Marketing Association will be held at the Diplomat Country Club & Resort in Hallandale Beach, Florida. Entries for the SoFIE Awards will be accepted on November 15, 2006 online at www.sofieawards.com until February 16, 2007. Attendance at the 2007 SoFIE Awards Gala is limited to 300 people and is scheduled for Friday, April 20, 2007. Many SFIMA events sell out quickly and no tickets are sold at the door. The event begins with registration and a cocktail reception at 6:30 pm followed by a dinner at 7:30 pm. Individual tickets are $200. Sponsored tables of 10 may also be purchased.

About SFIMA
Founded in 2003, the South Florida Interactive Marketing Association (SFIMA - www.sfima.com) is a forum dedicated to professionals specializing in interactive marketing. The goal of the association is to provide opportunities for learning and networking that promote career growth and online business success.

SFIMA encourages the exchange of ideas, information, and best practices by presenting marketing case studies and the latest innovations of industry leaders. Monthly educational programming is designed to help members expand their interactive marketing activities and successes, and partnerships with sponsor companies provide targeted exposure in the South Florida marketplace through media coverage and networking.

For additional information about SFIMA, please visit the organization's site at www.sfima.com. Media please contact Jay Berkowitz, www.TenGoldenRules.com 561-620-9121.