PromotionWorld.com Friday, November 17, 2006; 04:23 AM
What is the best way to generate web leads? How to leverage the Web to
promote your organization? These questions and more are answered in, "Top Ten Web Mistakes of 2006" a new report from Liquid Development, a Houston-based technology simplification firm.
This report includes web trends, analysis and best practices such as:
- Mistake #9: Not Giving Visitors a Reason to Return: Five Simple
Sticky Tips such as #1. Add a poll or short survey. This can be done
for next to nothing and makes the site interactive. Plus, you can use
the poll results for an eNewsletter or an Internet release.
- Mistake #10: Confusing Navigation: Here are a few simple navigation
tips: Add search functionality to the homepage (good search
functionality has been shown to increase website conversions up to 27
percent).
The full report, "Top Ten Web Mistakes of 2006" may be downloaded at: http://www.liquiddev.com/Landing/web_mistakes.aqf.
This web best practices report also includes:
- 10 search engine marketing (SEM) and search engine optimization (SEO) steps for driving traffic to a website
- Top five ways to increase a website's stickiness
- Website promotion tips, tools and techniques
"The keys to leveraging the Web include being found, professionally
represented, engaging and credible," explains Charles Bedard, director
of Liquid Development. "Your firm's online persona is more than the
images and text on your website. In today's Internet world your online
persona needs to be as professional and effective as your organization
is offline."
Organizations today must use the web to encounter prospective customer
at the critical moment when they begin to pursue purchasing options.
This article serves as a checklist highlighting the common web mistakes
made by organizations that can reduce a website's effectiveness and a
company's long-term growth prospects.
"All businesses engaged in leveraging the Web, whether to generate web
traffic, sales leads or promote an organization's brand will find the
report eye-opening and actionable," Bedard added.
About Liquid Development: We Simplify Technology
For almost a decade, Liquid Development has simplified technology for
medium and Fortune 500 organizations by providing best-in-class
application development and web content management technology and
service. For a no-obligation technical assessment, contact us at www.liquiddev.com.
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