Search Engine College Launches "Certification Pathways"

Online training institution Search Engine College has today launched Certification Pathways (www.searchenginecollege.com/search-engine-college-certification-pathways.htm), a series of bundled courses that prepare persons who want to jump-start their career path in the fast-paced search engine industry.

The courses follow 3 distinct tracks of study:

Certified Search Engine Optimizer, consisting of 3 courses:
- SEO101
- SEO201
- Any other SEC certification course from www.searchenginecollege.com/search-engine-marketing-courses.htm (e.g. Web Site Copywriting, PPC101, Web Site Usability, Link Building, Keyword Research)

Certified Pay Per Click Marketer, consisting of 3 courses:
- PPC101
- PPC201
- KWR101

Certified Search Engine Marketer, consisting of 5 courses:
- SEO101
- SEO201
- PPC101
- PPC201
- Any other SEC certification course from www.searchenginecollege.com/search-engine-marketing-courses.htm (e.g. Web Site Copywriting, Web Site Usability, Link Building, Keyword Research)

The certification courses provide students with an extremely high standard of proficiency and have been designed specifically to prepare students for immediate employment in the search industry. These combined levels of certification also enable students to study the material for each course simultaneously and save money on purchasing each of the courses separately.

Kalena Jordan, Director of Studies for Search Engine College, claims that the Certification Pathways are a first for the search industry.

"Most of our tutors have worked in an agency or corporate environment, so we understand what drives employers and what they expect from SEO/SEM employees. Completion of one of our Certification Pathways indicates to a potential employer a graduate's proficiency in the very latest search engine algorithms, guidelines and methodologies taught within our curriculum. I'm not aware of any other institution that has developed courses so specifically aimed at gaining employment for graduates within the search industry", she says.

Any employer hiring a graduate of Search Engine College can be reassured that their new employee knows how to set up a spam-free SEO campaign or knows how to create and successfully manage a Google AdWords or Yahoo Sponsored Search account. They will be able to hit the ground running without requiring weeks of on-the-job training. This makes an SEC graduate a more logical and cost-effective hire.

Although the lesson material is studied at the student's own pace, all courses in the Certification Pathways are tutor-supervised with a tutor assigned to guide students through the material and review their assignments. Students who want to qualify for industry-recognized SEC Certification in these subjects must upload all assignments for grading, complete all online quizzes and the final exam and make a 70% overall pass. Students who already have some knowledge of SEO or PPC can test out of the 101 courses by taking the final exam in those subjects. Provided they pass the exam, they will receive certification in the Basic course and can move straight into the Advanced course of the same subject. Students have access to the course materials and lesson updates for 12 months after registration so they can move through the lessons at their own pace.

Every student successfully completing a Certification Pathway series at SEC will receive a dedicated Search Engine College Seal of Certification (described at www.searchenginecollege.com/search-engine-college-certification.htm) in their chosen pathway for display on their web site. They will also receive a hard-copy Certificate of Training for each subject studied, that can be shown to potential employers or displayed in their resume.

As well as receiving advice and assistance from Search Engine College to gain employment within the search industry, SEC graduates also have access to the Student Lounge at www.searchenginecollege.com/hub/news.php, which hosts a wide range of industry resources. These include an employment forum where vacancies in the search industry are posted regularly and an industry discounts area where students can purchase software and subscriptions at a discounted rate to retail customers.

Search Engine College (www.searchenginecollege.com) courses are aimed at a global market and a wide target audience, including marketing executives responsible for promoting their company's web site via search engines, small business owners wanting to learn how to market their own web sites via search engines and persons wanting to learn how to promote web sites in search engines in preparation for starting their own search engine optimization business or applying for a job in the lucrative search engine marketing industry.

The College is currently accepting student registrations for their first intake for the Certification Pathways series commencing later this month.