Google Helps African American Businesses

African American businesses looking to market their services online should consider advertising with Google - the leader in search engine marketing.

Google is a multi-billion dollar company, but small business owners should not be intimidated by this. Google offers effective advertising solutions that fit marketing budgets as low as $25 a month.

Advertising with Google is very effective because they allow you to bid on keywords that people use to search the web. For instance, if your company sells "African Art" - you can have it so that whenever someone types that into Google.com, your web site listing will come up first. Google will only charge you when someone clicks on your ad, and the average cost-per-click can be as low as 5 cents.

What makes this so effective is that people will only click on your ad if they are interested in your services. This is called targeted marketing - you're targeting interested consumers, opposed to just randomly marketing to people. Companies that advertise on Google are always satisfied about this, and this is why Google is a billion dollar leader in the technology industry.

Here is a list of some black web sites that are already taking advantage of Google advertising: BlackNews.com, NAACP.org, BlackBusinessGrants.com, AfricaImports.com, AfricanAmericanNovels.com, BlackEnterprise.com, BlackHistoryStamps.com, CarolsDaughter.com, BlackDoctor.org, AfricanServices.org, BlackSingles.com, and BlackPoetrySociety.com

Because of the digital divide, many African Americans underestimate the power of the Internet. The reality, though, is that nearly $1 billion dollars in online transactions is generated every single day.

Google can help you get your piece of the pie.

For more information on Google advertising, interested ones should visit: www.Google.com/adwords

Dante Lee is CEO and president of Diversity City Media - a multicultural marketing and public relations firm based in Columbus, Ohio.