Toronto SEO Expert to Address Las Vegas Web Conference

Alan K'necht, a prominent SEO expert and the president of K'nechtology Inc., a Toronto search engine optimization and search engine marketing company, is scheduled to address Web Builder 2.0 on Monday, December 4, at Cesar Palace Las Vegas.

K'necht's address, entitled "Measuring Success: Using Web Analytics to measure ROI" will dive into the new breed of Web analytic tools that allow users to measure the success of changes to a Web site, search engine optimization efforts and online and off-line marketing efforts. During his address, the SEO expert will leverage his extensive knowledge of SEO, marketing and web development to teach attendees how to measure their success and how to learn where within their site there is room for improvement.

K'necht said, "I look forward to the opportunity to address the Web Builder audience. The irony of this presentation is back in December 1999 at a Web Builder conference, I delivered a very similar address. Back then few cared to truly measure the success of their web sites, but now with the resurgence of the web as a viable business and marketing engine people are taking web analytics more seriously. It is going to great to teach people how monitor and measure the impact of different marketing programs including SEO and SEM on their web sites."

K'necht added, "I'll be able to show them that you can effectively and easily measure ROI. The new breed of web analytics tools make the task a lot easier then it used to be."

K'necht will be available for interviews following his address on an appointment basis only. Please contact K'nechtology Inc. to arrange an appointment.

Based in Toronto, Ontario, K'nechtology Inc. (www.knechtology.com?pr1106), specializes in search engine optimization, search engine marketing, web analytics and web site design. Alan K'necht is an internationally published author, has addressed conference audiences around the world, and operates a series of SEO and web analytics training workshops and seminars and a blog. (www.knecht-it.com)