Search Engine Marketing Firm iProspect Takes Top Honors

iProspect, the Original Search Engine Marketing Firm, today announced it has been named the sole 'Leader' in the Forrester WaveTM: Search Marketing Agencies Q4 2006 report, and deemed the best fit for complex, dynamic websites and competitive marketers.

The report evaluated six top search marketing agencies on their current offerings and strategy for search engine optimization (SEO) and paid search management (SEM), against 56 criteria, and focused exclusively on vendors offering integrated search marketing solutions to enterprise level clients.

iProspect appears as the sole 'Leader' in the report's trademark "Wave" graph comprised of 'Leaders,' 'Strong Performers,' 'Contenders,' and 'Risky Bets.' Forrester published the report to assist marketers with one of their biggest challenges -- evaluating and selecting vendor products and services -- and is designed to help marketers make well-informed decisions.

"Clearly, the findings of the study speak for themselves," said Robert Murray, President, iProspect. "To be identified as the only firm evaluated that was classified as a 'Leader' in this search marketing report is quite a distinction, especially given the rigorous evaluation process employed during the research." Murray continued, "We are delighted that the work iProspect performs on behalf of our clients, our technology, and our leadership position in the marketplace, all have been recognized."

Founded in 1996, iProspect's reputation in the marketplace has been built, in part, upon their development of proprietary technology, for both their natural search engine optimization and paid search advertising practices. Given this technology-rich culture, decisions on client initiatives are made based on concrete data and the results are derived from their proprietary tools, world class staff and campaign integration. This fact is reinforced by the Forrester WaveTM report, which states that, "iProspect is intelligent about search with extremely automated processes… iSEBA and iSERAS - the vendor's paid search and SEO management tools, respectively -- automate the process for campaign planning, optimizing bids, and SEO, freeing account staff to focus on client strategies."

Murray noted, "Our investment in proprietary technology has delivered an advantage to our clients year over year. In short, our sophisticated tools, combined with the expertise of our employees, allow us to make better informed decisions on behalf of our clients. Ultimately, this translates into a competitive advantage for these businesses."

Given that iProspect works with some of world's most sophisticated marketers, the majority of whom have dynamic or highly complex websites, the WaveTM report noted that, "Its highly automated approach to paid search and SEO, dedicated program strategists, and grasp of the future of search marketing make it a safe bet for firms - particularly ones with complex sites and competitive keywords… iProspect's SEO process and technology help it uncover competitive best practices and cost savings for clients with complex sites and large keywords lists."

As Forrester's first look at the search marketing sector, the WaveTM report was the result of an exhaustive research initiative that included client interviews. Forrester identified iProspect as the only leader in the search marketing agency because of its skill in balancing and integrating paid search and SEO. The report noted that, "Client references are sophisticated -- both deliberately selected the vendor to manage integrated SEO and paid search programs and are pleased with the vendor's work and account management teams. Both also mentioned that they selected the vendor because of its reputation and tenure in the search marketing space."    

About iProspect
iProspect is the Original Search Engine Marketing Firm. The company helps many of the world's most successful brands maximize their online marketing ROI through natural ("organic") search engine optimization, paid inclusion management as a Yahoo! Search Submit Certified Ambassador, feed management, pay per click advertising management via their own patent-pending bid management agent called iSEBA, search leveraged public relations, and Web analytics through their own SEM-configured version of WebTrends.

With offices in Watertown, Massachusetts and San Francisco, California, iProspect can be contacted at 1-800-522-1152, or by visiting www.iprospect.com.