WatchMojo.com Caps Off First Year of Operations with 5-Month, 500% Surge in Traffic

When CNBC.com relaunched this past week to emphasize blogs and video content, it was following some of the trends in media that have reshaped the publishing landscape on the Web. While CNBC's focus remained business, many startups have managed to jump out of the gates this year by emphasizing video content and blogs along vertical niches.

Such is the case with Mojo Supreme, the new media, technology and services company founded by former advertising executive and author Ashkan Karbasfrooshan. The company's media assets are all bundled under the http://www.WatchMojo.com brand, while its search operations are housed under the MetaMojo.com moniker.

Founded in January 2006, the company's growth has been nothing short of spectacular:

- Between June and November (a 5-month stretch), the company's audience grew 500%
- December is on pace to grow November's traffic figure by well over 100%
- The company's June to December growth rate weighs in at a staggering 1,200%
- From January to December, the company's growth rate will come in at over 2,500%.

The company has jumped out of the gate to become a major producer, publisher and aggregator of content on the Web, all in less than one year. It also did so while its founder was fending off a lawsuit by his former employer accusing him of violating his non-competition. The judge sided with Karbasfrooshan - who represented himself - though the case is technically ongoing.

As companies begin to develop niche verticals and focus on contextual content opportunities, Mojo Supreme's distinct strategy has been to use a portfolio or URLs as shortcuts to each vertical, while redirecting the traffic all under one domain name to scale its audience faster.

The company's content encompasses:

- http://www.WatchMojo.com: over 3,000 original video content covering entertainment and informational clips, lasting between 1 and 3 minutes;
- http://www.BloggerMojo.com: a rapidly growing blog network with blogs in Cars, Education, Fashion, Film, Food, Gambling, Health, Music, Politics & Economy, Space, Sports, Technology and Travel categories, its Technology blog HipMojo.com has already been featured in Barron's, Yahoo! and read by members of the entrepreneurial, venture capital, advertising and stock market community.
- http://www.TenMojo.com: the largest collection of top 10 reference lists;
- http://www.StreetMojo.com: the largest contest aggregation service on the Web.

While 2006 saw consumer-generated online video explode, WatchMojo.com invested in the resources necessary to produce over 3,000 short, 1 to 3 minute video clips. With the site's traffic now into the hundreds of thousands of users per month, it is now well positioned to further build its position as a leader in the production or original video content for the World Wide Web and Wireless markets.

"Just a few months ago, a lot of people felt that our business model was too ambitious. But now that we have begun to scale and are breaking-even, everyone seems to have become a believer in our model. The strategy hasn't changed; we're simply executing the plan."

The company might be onto something, last month, Spencer Wang, Bear Stearns Entertainment & Cable/Satellite TV Analyst unveiled a report called Why Aggregation & Context and Not (Necessarily) Content are King in Entertainment which echoed much of the strategies being used by Mojo Supreme, and other, larger so-called old and new media companies.

The founder, who is currently working on his third book Context Is King, is busy building relationships with both a) ad agencies who are looking to tackle the challenges and opportunities presented by online video and b) traditional media companies who are trying to capitalize on the rapidly changing landscape on the Web with partnerships with book publishers and TV networks.

The company is establishing a sales and business development office in New York City in early 2007 and positioning itself at expanding to the UK, Far East Asia and South America in late 2007.

About Mojo Supreme

Mojo Supreme is a digital media, technology and services company founded in January 2006.

The company produces, publishes and aggregates various forms of content such as contests, videos, top 10 lists and blogs along vertical categories such as Cars, Education, Fashion, Film, Food, Gambling, Health, Music, Politics & Economy, Space, Sports, Technology and Travel.