Marketing and PR Firm Misukanis & Odden Signs New Client, WebAward

Misukanis & Odden, the leading public relations and marketing firm, has been engaged by website award program, WebAward, to increase awareness of the website award program, which announces winners in the fall of each year.

Misukanis & Odden will deploy a blend of public relations, search engine optimization and email marketing to position the Web Marketing Association's annual WebAwards competition as the premier international website award program.

"Misukanis & Odden is pleased to join forces with WebAward who consistently raises the bar for the best of the web in purpose, design and end-user satisfaction," said Susan Misukanis, President of Misukanis & Odden. "Misukanis & Odden looks forward to deploying an integrated marketing mix to raise the awareness of, and entries in, the annual WebAward competition.

WebAwards judges its website entries on seven main criteria:
--Design
--Innovation
--Ease of Use
--Content
--Technology
--Interactivity
--Copywriting

Web Marketing Association President Bill Rice is dedicated to promoting excellence in website design and development and generating internet marketing exposure for award-winning websites.

"WebAwards selected Misukanis & Odden as an agency-of-record because of the company's proven capabilities to increase brand awareness and web visibility," said William Rice, President of the Web Marketing Association. "Also, they are a lot of fun to work with."

WebAwards currently names the best websites in 96 industries including broadcast, travel, advertising, and manufacturing. The awards program has been judging outstanding websites for 10 years and has judged more than 12,000 sites during that time.

For more information on public relations programs that deliver results in terms of awareness, leads, sales and ROI, contact www.MisukanisOdden.com.

About The WebAwards
The annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site.
www.webaward.org

About Misukanis & Odden
Misukanis & Odden is a leading high tech public relations company based in Minneapolis, Minnesota. The Misukanis & Odden public relations and media relations programs cater to clients that desire a measurable return on investment. For more information, visit http://www.misukanisodden.com or contact Susan Misukanis at 952-400-0190.