PromotionWorld.com Wednesday, December 20, 2006; 04:32 AM
UK Online Price Comparison website, Eighteen72 opened it doors for the first time today. The
site compares over a million prices from high street names, smaller
specialist shops and 100% ‘pure play’ online stores. Some of the stores
included are Comet, John Lewis, Currys and PC world.
Eighteen72 aims to find the cheapest price for any product sold in the
United Kingdom. The Eighteen72 website therefore saves the website’s
users both money and the time taken to research the best prices on
internet as the site returns the prices from 100s of internet sites.
Speaking at its launch, Eighteen72’s owner, Wayne Price said, “I hope
the UK internet population will agree with me, that the site’s Search
Engine works well and always displays the cheapest price in the UK for
a product.”
Speaking on the Search Engines results, Mr Price added, “Every four
hours, we review the searches undertaken. We examine, if the searchers
got the results they wanted, we’ll tweak the formula there and then to
make sure the user satisfaction of results percentage is getting higher
and higher by the day…It makes business sense to gain repeat custom
again and again.”
About IMGi/Eighteen72
Eighteen72 is a price comparison site, and was developed by its sister
company IMGi. IMGi is an internet marketing and web design agency based
in Manchester, UK. IMGi Internet Marketing is a forward thinking
Internet marketing business that was set up in September 2005. IMG’s
aim is to develop clients’ online businesses in three distinct ways: 1.
Attract more prospective customers; 2. Convert more visitors to
customers; and 3. Retain more customers.
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