Computer Software Reseller AtomicPark.com Launches Redesigned Website

AtomicPark.com, a fast-growing technology e-retailer, announced its new website launch today. The new site was unveiled on December 1, 2006, sporting a newer look and more features and functionality than the previous version.

"We wanted to provide customers with an easier shopping experience," said Karen Van Ert, AtomicPark.com’s Marketing Director, "and a big part of that required a complete overhaul of the site, starting from the shopping cart code up."

Most of the shopping cart code had to be replaced to offer some of the new options that the new site supports. "We had a lot of legacy code," said Feryl Aradillos, lead programmer for the redesign, "and that would have made it difficult to add some of the new features, like the product comparisons, so we scrapped it and started pretty much from scratch."

The search function and navigation have been greatly improved, allowing customers to search by categories, brands, price, and certain spec parameters, in the case of hardware components. Customers can do basic product comparisons involving up to four products at once. They can also see what they have in their shopping cart at any time by moving their mouse over a little shopping cart icon that is present on every page. Finally, AtomicPark.com has added PayPal in addition to Bill Me Later for alternative payment options, and they’re working on integrating Google Checkout in the near future.

The new site design has replaced most of the table based layout of the previous site to more of a CSS/table hybrid layout. "We wanted to update the site to a more modern CSS-based layout, but there are still a few pages that we haven’t had a chance to work on yet," said Elizabeth Teggatz, lead web designer for AtomicPark.com. "Still, the changes that have been made should help reduce bandwidth, meet more of the accessibility standards, create faster loading pages for the end user, and help maintain a good ‘content-to-code’ ratio for our Search Engine Optimization (SEO) efforts."

AtomicPark.com has also added more content to their site. "We’ve updated our ‘frequently asked question’ pages, which has been out of date for a while. We also fleshed out our policies a bit, and added a few guides for customers who are looking to make a more complex purchase, such as upgrading their RAM, or buying a hard drive," said Al Dugan, AtomicPark’s Search Engine Marketing (SEM) Specialist.

"We want to have more functionality added on, such as an expanded clearance section, a ‘wish-list’ for customers to build and send to their friends, customer reviews and editorial reviews on products, and more detailed tech specs for our software, hardware, and electronics," said Van Ert. "We wanted to give the customers a little bit of time to get used to the new site and be able to take advantage of our new features during their holiday shopping, but still have enough time to fix any potential launch problems, so those features got pushed back till after the holidays.

"We think that our customers will like the new site, and find it a lot easier to use. We’re always trying to make the shopping process an easy, enjoyable experience for everyone who comes to visit AtomicPark.com."

Founded in 1998, AtomicPark.com (www.atomicpark.com) has rapidly grown into a leading eTailer of computer software, hardware, video games, and consumer electronics, serving a diverse range of customers both nationally and internationally. The company has access to more than $3 billion in inventory and six warehouses nationwide. AtomicPark.com offers its customers a seamless, one-stop online shopping experience for all of their technological needs.