PromotionWorld.com Monday, January 15, 2007; 02:21 AM
comScore
Networks
today released its monthly qSearch analysis of activity across
competitive
search engines. In December 2006, Google Sites captured 47.3 percent
of the U.S. search market, gaining 0.4 share points from the previous
month. Yahoo! Sites grew
0.3 share points, maintaining its second place ranking with 28.5
percent of U.S. searches, followed by Microsoft Sites (10.5 percent),
Ask Network (5.4 percent) and
Time Warner Network (4.9 percent). - Americans
conducted 6.7 billion searches online in December, up 1 percent versus November. Annual growth rates in search query volume remained strong with a
30-percent increase since the same month a year ago.
- Google
Sites led the pack with 3.2 billion search queries performed, followed by Yahoo
Sites (1.9 billion), MSN-Microsoft (713 million), Ask Network (363 million),
and Time Warner Network (335 million).
For more information on comScore
qSearch, please email searchsolutions@comscore.com
or call (650) 244-5412.
comScore
Networks is a global leader in measuring the digital age. This capability is
based on a massive, global cross-section of more than 2 million consumers who
have given comScore permission to confidentially capture their browsing and
transaction behavior, including online and offline purchasing. comScore
panelists also participate in survey research that captures and integrates
their attitudes and intentions. Through its proprietary technology, comScore
measures what matters across a broad spectrum of behavior and attitudes.
comScore consultants apply this deep knowledge of customers and competitors to
help clients design powerful marketing strategies and tactics that deliver
superior ROI. comScore services are used by global leaders such as AOL, Microsoft,
Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune
Interactive, ESPN, Fox Sports, Nestlé, MBNA, Universal McCann, the United
States Postal Service, Merck and Expedia. For more information, please
visit www.comscore.com.
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